Social Media and Digital PR Manager

Key Responsibilities

Leadership & Management

Foster a collaborative and innovative team environment.

Conduct regular online marketing performance reviews and lessons learnt.

Work alongside the Performance Marketing Specialist, Senior Digital Campaign Officer, PR and Communication Officer and colleagues in the Creative and Content team to deliver online growth.

Social Media Strategy

Develop and implement a robust social media growth and engagement strategy.

Identify key performance indicators (KPIs) and set measurable goals.

Stay updated with the latest social media trends and best practices.

Content Creative and Management

Collaborate with the creative team to produce high quality, engaging and relevant content for all social media channels.

Be hands on in the creation of multimedia content for email campaigns, social media and our brand website, including creating engaging images and videos.

Develop our online identity, while ensuring brand consistency in tone, voice, and terminology.

Integrate SEO best practice into content creation to improve online visibility and rankings.

Community Engagement

Monitor and respond to appropriate comments, messages, and mentions across relevant social media channels.

Cultivate relationships, boost loyalty and foster a positive and active online community.

Ensure supporter queries and issues are addressed promptly and professionally.

Analytics and Reporting

Track, analyse, and report on social media performance metrics.

Use data-driven insights to optimize content and strategy.

Prepare regular reports for senior management.

Public Relations

Develop and maintain relationships with key online media contacts and influencers, securing coverage to help achieve the charity's aims.

Create, coordinate and manage online PR campaigns and initiatives to maximise engagement and exposure.

Alongside the PR and Communications Officer, write and distribute press releases and other PR materials.

Work with the Senior Head of Communications to develop and implement a robust PR strategy.