Social Media and Content Assistant

About The Role

We re looking for a creative, proactive and digitally savvy Social Media and Content Assistant to join our Communications team. You ll support the planning, creation and delivery of engaging content across our social media channels, with a particular focus on Instagram and TikTok.

You ll be responsible for creating content that helps the organisation achieve our marketing objectives, which are:

• Inspire inclusive practices among projects and professionals working with young people in music.
• Build the credibility of Youth Music among young creatives.
• Grow awareness of Youth Music as the leading voice on young people and music.
• Demonstrate the impact of Youth Music s work and partnerships.
• Support the organisation in achieving our ambitious fundraising goals.

You ll be line managed by the Digital Marketing Manager and will work closely with the Digital Content Lead.

About You

This role is ideal for someone who lives and breathes social media, loves spotting trends, and has a passion for storytelling that spotlights the work of young people amnd grassroots projects.

Key Responsibilities

• Spot and recreate viral trends, adapting them into engaging content for Youth Music s audiences.
• Confidently use TikTok and Instagram features, trending sounds, and best practices to boost reach and engagement.
• Support in planning, creating, editing and scheduling content (Reels, TikToks, Stories, carousels, graphics, blogs).
• Capture and share content from live events, including NextGen community events, festivals, and project visits (occasional evenings and weekends required)
• Oversee our social media channels on your working days, monitoring all channels (TikTok, Instagram, Threads, Facebook, YouTube and LinkedIn) and liaising with the Digital Content Lead to ensure that messages and comments are responded to promptly and appropriately.
• Contribute ideas for campaigns and activations that highlight Youth Music s impact and opportunities.
• Craft unique copy for multiple channels and formats across campaigns, business documents and owned media.
• Support the preparation and running of content shoots, from planning to on-the-day assistance.
• Research trends, youth culture and peer organisations activity to inform fresh and relevant content ideas.
• Track and analyse content performance, supporting the creation of regular insights reports.
• Ensure all content is accessible, inclusive, and aligned with Youth Music s brand guidelines.
• Assist in maintaining the Asset Management System, ensuring all assets include accurate information (such as credits and consent details) and are regularly updated.
• Support with ad hoc design work and editing of templates for key campaigns e.g. the Youth Music Awards

General

Carrying out all such additional duties as are reasonably commensurate with the role.

This job description is not necessarily an exhaustive list of duties but is intended to reflect a range of duties the post-holder will perform.

Commitment to equality, diversity and inclusion, with good awareness of accessibility and understanding of inclusive best practice.

Person Specification

Essential Criteria

• Minimum 12 months cumulative experience in a social media, digital content or communications role.
• Strong understanding of social media platforms, particularly Instagram and TikTok.
• Confident using TikTok and Instagram features, sounds and trends to create engaging content.
• Clear and accurate written communication skills with good attention to detail.
• Ability to edit short-form videos using tools such as CapCut, Canva or Adobe Premiere.
• Basic graphic design skills, ideally using Canva or similar software.
• Confidence contributing ideas and supporting campaign planning.
• Strong organisational skills and ability to work to deadlines.
• Enthusiasm for Youth Music s mission to equalise access to music.
• Interest in the UK music scene, particularly youth and grassroots projects.
• Willingness to work occasional evenings or weekends to capture live event content.

Desirable Criteria

Experience creating and scheduling social media content (through work, volunteering, studies, or personal projects).

Awareness of accessibility and inclusive content principles.

Experience capturing and editing content at live events or festivals.

Understanding of social media analytics and performance measurement.

Familiarity with social media scheduling or reporting tools such as Sprout Social, Buffer or Hootsuite (desirable).

Knowledge of Adobe Creative Suite (Photoshop, Illustrator, Premiere)