Social Media & Brand Manager at Reward Gateway

Reward Gateway is hiring a Social Media & Brand Manager to lead UK social media and oversee selected brand activity. Social media is the main focus: you'll create audience-first B2B content aimed at UK HR audiences, working with the UK Marketing team, global colleagues and external agencies.

What you'll be doing

Social media

• Lead UK social strategy and execution, with a focus on LinkedIn, aligned with global direction

• Own the UK content calendar for campaigns, research launches, events and business priorities

• Develop creative, B2C-inspired B2B content that connects with people

• Coordinate videographers and designers to produce platform-specific visuals informed by performance data

• Build relationships with relevant B2B influencers and industry voices

• Manage UK community engagement and employee advocacy

• Develop and deliver influencer collaborations to reach UK audiences

Brand

• Create and maintain an internal brand hub with guidance, templates and resources, working with global brand colleagues

• Help colleagues apply brand guidance and identify where more resources are needed

• Own review platforms: build a review generation approach and track ratings, volume and sentiment against competitors

• Set up processes for handling review responses and escalating issues

• Run co marketing with existing partners (such as webinars, eBooks and promotions), mainly for existing customers

Collaboration and measurement

• Deliver consistent, locally relevant activity with the UK marketing team

• Align UK content with the global social team

• Track and report performance and use insights to improve results

• Keep up with social trends and platform changes

What we're looking for

• Proven experience leading social strategy and hands on content creation, especially for LinkedIn

• A creative instinct for bringing consumer marketing ideas to a B2B audience

• Experience briefing videographers and designers

• Experience with brand activity, such as guidelines or online reputation (an advantage)

• Strong writing and storytelling skills

• Strong project management, including coordinating contributors, approvals and deadlines

• An adaptable approach that balances planned work with time sensitive requests

• Confidence working with senior stakeholders across local and global teams

• The ability to interpret performance data and use it to improve results

What's on offer

• Flexible holiday of up to 40 days a year

• £400 yearly wellbeing allowance

• Private medical insurance

• Allowance for professional development books, e books and podcasts

• Contributory pension scheme

• Employee, friends and family discounts at more than 1,200 retail, hospitality and lifestyle brands

• More than 50 benefits in total, with details on the Reward Gateway careers site

The Marketing team works from the London office at least twice a week.

Your interview journey

• Screening call with Talent Acquisition

• First stage online interview with a Senior Customer Marketing Manager and a UK Senior Campaign Manager

• Take home assessment

• Final in person interview and assessment presentation at the London office, with the UK Marketing Director and UK Senior Campaign Manager

Reasonable adjustments are available on request throughout the process.