Snr Performance Marketing Manager

Job Description

Own and scale paid search across priority regions, with full responsibility for Google Ads performance, structure and efficiency.

Rebuild and optimise account structures around buyer intent and commercial outcomes, expanding high-intent keyword coverage and improving Quality Score, CTR and conversion performance through tighter alignment between search intent, ad messaging and landing pages.

Partner closely with Marketing, Revenue Operations and Sales to ensure conversion events reflect commercial value, lead quality aligns with sales capacity, and CAC and payback remain appropriate for a Series B growth model.

Continuously test, learn and refine performance, scaling what works while balancing short-term optimisation with long-term scalability.

Build clear performance frameworks, reporting and playbooks that define what "good" looks like as spend, geography and complexity increase.

Support the evolution of performance marketing at Veremark, including future channel expansion and contributing to building a broader performance function over time.

Qualifications

7-12+ years' experience in performance marketing, ideally in B2B SaaS or regulated markets, with hands on responsibility for Google Ads in a high growth environment.

Proven experience operating in a Series B or similar scale up, including restructuring complex accounts to improve efficiency and scale.

Strong understanding of search intent, keyword strategy and Quality Score drivers, with a commercial, data driven mindset focused on pipeline and revenue impact.

Comfortable working cross functionally with marketing, sales and revenue operations, and being accountable for outcomes, not just activity.

A hands on operator who is comfortable executing now while building for scale.

Experience in HR tech, compliance, RegTech or complex B2B buying journeys is a plus, as is experience bringing performance marketing in house from agencies.