SMB Strategic New Business Executive - DACH

SMB Strategic New Business Executive - DACH

Location: Dublin

Employment Type: Regular

Job Code: A103622B

Responsibilities

• Build, manage and convert a high-volume pipeline of new advertisers across the DACH market through proactive outreach (calls, email, LinkedIn, video, events).
• Identify, qualify, and convert new business opportunities for the TikTok Ads platform, focusing on speed to engagement and pipeline velocity.
• Execute structured multi-channel outreach campaigns to generate qualified opportunities in priority verticals.
• Develop a strong understanding of TikTok Ads solutions and demonstrate early client success through pilot campaigns.
• Collaborate closely with marketing and sales teams to optimise lead generation and conversion strategies.
• Partner with Account Managers to ensure seamless handover and onboarding of new clients for long-term success.
• Consistently exceed activity, conversion, and revenue targets while delivering a best-in-class advertiser experience.
• Serve as an ambassador for TikTok - representing our products, brand, and values in every client interaction.

Minimum Qualifications

• 3+ years of experience in sales, business development, or lead generation, ideally in a digital media or SaaS environment.
• High oral and written fluency in English and German is required, as the role involves direct client communication across the German-speaking markets served by the business.
• Proven experience building pipeline through outbound prospecting and multi channel outreach.
• Highly metrics driven and comfortable working in a fast paced, target oriented environment.
• Demonstrated integrity, professionalism, and attention to detail when handling client data and information.
• A genuine passion for digital marketing, creativity, and helping businesses grow through TikTok.

Preferred Qualifications

• Prior experience in a BDR/SDR or early-stage sales role within SaaS, ad tech, or digital marketing.
• Understanding of online advertising fundamentals (campaign setup, optimisation, KPIs).
• Proven ability to manage high outreach volume while maintaining quality conversations and follow-ups.
• Entrepreneurial mindset - able to think strategically, adapt quickly, and deliver results in a scaling organisation.