SEO Specialist

My client, a progressive SME in the advertising industry, is seeking a knowledgeable and results-driven SEO Specialist to join their team in London. The successful candidate will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. This is a key role within the marketing team, focusing on driving organic traffic and improving search engine results.

Key Responsibilities:

• Execute tests, collect and analyse data and results, and identify trends and insights in order to achieve maximum ROI in organic search campaigns.
• Track, report, and analyse website analytics and PPC initiatives and campaigns.
• Optimise copy and landing pages for search engine marketing.
• Perform ongoing keyword discovery, expansion, and optimisation.
• Research and implement search engine optimisation recommendations.

Skills:

• Proven SEO experience.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
• Knowledge of ranking factors and search engine algorithms.

Salary: £30,000 - £45,000 per annum

Job Type: Full-time, Hybrid (3 days in office, 2 days from home)