Senior Sales Associate- Luxury Watches

Senior Sales, Watch Advisor - New store opening

Location: Old Bond Street, London

Salary

Up to £50,000 plus bonus

Company Overview

A prestigious European watchmaker with a rich horological heritage is preparing to launch its new flagship boutique in the heart of Mayfair. With decades of expertise in fine watchmaking, the brand is known globally for its technical precision, timeless aesthetics, and quietly confident approach to luxury.

Balancing tradition with innovation, the Maison produces each timepiece with exceptional attention to detail, celebrated for its in house movements, artisanal finishes, and a commitment to authenticity. With boutiques across key international markets and a growing presence in the UK, the company is entering a significant phase of expansion, with the Old Bond Street opening marking a major milestone.

The Role

The Senior Watch Advisor will be a key member of the new boutique team and the most senior sales professional on the shop floor. This is a crucial position, responsible for delivering an outstanding client experience, building long term relationships with high net worth individuals, and supporting the Boutique Director in shaping a world class retail environment.

The role is ideal for a commercially driven, knowledgeable, and client focused individual with deep expertise in luxury timepieces. The successful candidate will act as a brand ambassador both in and beyond the boutique, with a natural ability to communicate the craftsmanship, values and history behind each creation.

Key Responsibilities Client Experience & Sales Excellence

• Deliver an exceptional and personalised client journey, consistently exceeding expectations.
• Cultivate strong relationships with existing and prospective high net worth clients.
• Share product knowledge and brand heritage with confidence and authenticity.
• Drive individual and team sales performance, contributing to boutique KPIs and targets.
• Represent the brand with discretion and professionalism in all client interactions.

Boutique Operations

• Support the Boutique Director in maintaining operational excellence on the shop floor.
• Assist in training and mentoring junior team members to uphold the brand's service standards.
• Ensure the boutique environment remains immaculate, in line with visual merchandising guidelines.
• Accurately process transactions, client data and product handling through the POS system.

Brand Representation & Outreach

• Actively engage in client development and outreach initiatives, including private appointments and external events.
• Stay informed on market trends, competitor activity and product launches within the watchmaking industry.
• Represent the boutique at key brand activations and VIP experiences where appropriate.

Candidate Profile

• Previous experience in a senior sales or client advisory role within luxury watches.
• Strong knowledge of mechanical timepieces and appreciation for haute horlogerie.
• A confident communicator and storyteller, with the ability to engage discerning clientele.
• Demonstrated track record of exceeding sales targets and nurturing long term client relationships.
• Discreet, polished and emotionally intelligent, with a deep respect for the values of the brand.
• A proactive and collaborative team player who thrives in a start up boutique environment.