Senior Paid Media Manager - Nip+Fab

The Rodial Group was founded by London-based entrepreneur, speaker and best-selling author Maria Hatzistefanis in 1999. She has been creating bestselling skincare for over 25 years for skincare sister brands Rodial and Nip + Fab.

Rodial, with its hi tech, innovative and iconic skincare and complexion products, is loved and used by customers and high profile names around the world, while Nip + Fab's mission is simple: to provide customers with luxury, science based skincare formulations at high street prices and empower them with ingredient knowledge.

We are a female led and founded independent group and live by our values. We champion each other and encourage ourselves and our customers to aim high through our products, events, engagements, publications and high profile partnerships.

Today, both Rodial and Nip + Fab products are available worldwide in 30+ countries, in both prestigious luxury department stores and multiple high street retailers and pharmacies.

Please note, we work 4 days a week in our offices in W11 and one day from home.

The Opportunity

As Senior Paid Media Manager, you are responsible for owning and driving the commercial performance, efficiency and scalable growth of Nip+Fab's paid media investment across the UK and Europe. You are accountable for how paid media spend is allocated, optimised and evolved to acquire new customers, grow revenue profitably and support long term brand growth.

You will define and execute a media investment strategy aligned to commercial goals, balancing short term performance with long term scale. You will use paid media, creative and channel strategy as performance levers to drive efficient customer acquisition, repeat purchase and contribution margin growth across and wider retail impact.

The role spans Paid Social, PPC, Paid Influencer / Whitelisting, Affiliates, OOH, DOOH and emerging channels. You will be responsible for diversifying spend into new platforms and formats to unlock incremental audiences, while maintaining strong performance discipline across core channels, particularly Meta and PPC.

You are a hands on senior operator who works daily within performance data, optimisation and testing frameworks. You will lead day to day performance optimisation, making fast, informed decisions on budget, creative, audience and channel mix in response to results.

You will also play a critical role in feeding paid media insight back into brand and customer strategy. Through audience, creative and performance data, you will help shape evolving customer profiles, identifying how different customer segments respond to messaging, channels and propositions, and ensuring these learnings inform broader brand, content and product decisions.

Key Responsibilities

• Define and own the digital media strategy that delivers commercial growth for Nip+Fab, using brand, creative and channel strategy as performance levers. Translate paid media insight into clear learnings on customer behaviour, demand and response, feeding directly into evolving customer profiles and broader brand strategy.
• Own and expand the top of funnel media strategy, testing and scaling OOH, DOOH, BVOD and emerging channels where they demonstrably support incremental reach, new audience acquisition and downstream performance efficiency.
• Optimise and scale digital media spend daily in line with ROI, ROAS and blended ROAS targets, ensuring first order profitability on while maintaining efficiency across the full funnel. Leverage deep expertise in Meta to protect and scale high spend activity, while diversifying into broader paid social and performance channels throughout 2026.
• Manage and challenge agency partners, setting clear commercial and performance expectations, leading optimisation conversations, tendering where required, and expanding the media mix through specialist partners with a consistent focus on traffic quality, efficiency and return.
• Work at the forefront of a performance led marketing approach, alongside e commerce trading and organic social teams, ensuring spend is allocated proportionally across customer profiles based on demand, value and responsiveness, with communication tailored to specific skin concerns and purchase intent.
• Maintain constant, hands on dialogue with agency partners covering daily optimisation and creative performance. Define and evolve performance first creative briefs that support testing, iteration and scale in line with trading priorities and seasonal demand.
• Build strong cross functional relationships to act as the commercial bridge between paid media, organic social, PR and e commerce, aligning creative strategy, trading priorities, paid influencer activity and media investment to drive measurable outcomes.
• Develop structured ways of working with customer service and community teams to ensure consistent customer insight flows into paid media optimisation, and that paid touchpoints reflect real customer needs and friction points.
• Work closely with the NPD team on future launches, using paid media insight to inform launch timing, proposition clarity, audience targeting, copy direction and go to market strategy.
• Partner with Finance to ensure accurate forecasting, budget management and reporting as the owner of the single largest marketing investment, maintaining control of spend, pacing and platform credit management.
• Collaborate with wholesale sales teams to analyse promotional and halo performance, ensuring the full commercial impact of paid media is captured regardless of conversion channel.
• Work closely with the Design team to ensure on time briefing, performance led creative thinking and an end to end customer journey that supports conversion, retention and lifetime value.
• Own forward planning of always on content across the full funnel, sourcing and scaling performance proven creative through whitelisted creators, internal social output and design led assets.

The successful candidate will have the following

• Advanced numerical and literacy skills; Able to demonstrate effective data analysis resulting in constructive and implemented outputs resulting in positive change.
• Advanced written and verbal communication skills built across a minimum of 7 years commercial experience within digital marketing or brand management. With experience of managing all major paid media channels and paid influencer partnerships.
• Advanced or intermediate skincare and active ingredient knowledge.
• Intermediate to advanced IT skills, in Microsoft Office. Ability to create credible customer presentations alongside the design team and communicate effectively brand vision.
• Proven experience within a commercially equivalent role.
• Excellent marketing channels awareness, network and knowledge. Advanced market knowledge and ability to interpret consumer data and shopper patterns.
• A hands on leader who can demonstrate quantitative and qualitative results of their work, their impact and create trust and opportunity through its outcome.
• Has demonstrated progression and/or self development in previous roles/education. Self motivated, entrepreneurial spirit with a desire to achieve more than the status quo.
• A modernist mindset and approach to marketing, focussed on the digital eco system, new technologies, platforms and innovation.
• A highly energetic and inspirational leader.
• Excellent verbal and written communication skills.
• Ability to use independent judgement, work independently and be open in the need for support where appropriate.
• Excellent attention to detail in internal and external relationships.
• Excellent prioritisation and time management skills.
• Charismatic relationship builder who thrives in the face of adversity and strives to deliver positive change.
• Engaged within the business and a flexible approach to work.