Senior Paid Media Executive

Overview

A legacy in progress

Say hello to a new era of modern sophistication PrettyLittleThing has undergone a rebrand. A bold new vision shaping a brand that celebrates both heritage and evolution.

Fashion is all about reinvention, and at PLT we are proving that style is more than just what you wear, it's a statement. We are stepping away from being a fast fashion brand, and pivoting towards giving customers premium quality product and design.

Are you ready to join our movement? We are looking for a Senior Paid Media Executive to join our team.

This role is hybrid across both the Paid Social and PPC channels, but will be predominantly Paid Social, with an 80 / 20 split of time across the two (flexible depending on channel projects and resource).

Reporting into the Paid Media Manager, you will be responsible for leading on the day-to-day management of our Paid Social activity, across several global markets, and will also support with account management and optimisations across PPC.

What you'll be doing

• Plan, implement, optimise and manage our Paid Social campaigns for various markets across Meta, TikTok, Snapchat & Pinterest, keeping the activity in line with budgets and KPIs
• Support with PPC account management and optimisations to keep activity in line with budgets and KPIs
• Contribute to the Paid Media strategies, with a test and learn mindset
• Help drive our creative strategy, working closely with internal teams and external partners
• Take responsibility for the implementation of our Paid Social testing roadmap
• Contribute suggestions to our testing roadmaps
• Support with our audience and targeting strategy
• Own channel analysis and performance reporting
• Carry out regular audits to ensure account hygiene, and to identify opportunities for growth
• Assist in monitoring competitor activity
• Stay across industry news and events, ensuring that we remain at the forefront of Paid Media advertising
• Support the more junior members of the team to aid their development
• Work closely with a number of internal teams including digital, influencer and PR, creative, BI etc.
• Work closely with external partners, including media owners, supporting agencies, and measurement partners
• Proactively contribute to meetings and be able to manage relationships across internal teams and external suppliers

What we're looking for

• 3+ years of experience in Paid Media
• Proficient in Microsoft Office
• Strong attention to detail and a creative eye
• Effective communicator
• Effective team player
• Strong numerical, reporting and analytical skills
• Ability to work to deadlines in a fast-paced environment

PLT Perks

• 25 days holiday plus bank holidays
• Discretionary bonus scheme
• Company share scheme
• Life Assurance
• Company Pension Scheme
• Flexible working hours
• Late start, early Friday finish
• Free parking
• Employee assistance programme including 24-hour confidential helpline
• Our Reward Platform allows you to tailor your benefits to suit your needs - such as Private Healthcare, Dental and Healthcare Cash Plans, a Cycle2work Scheme and plenty of fun anytime benefits such as coffee club or virgin experience days.
• Season Ticket Loans
• 40% discount across 8 brands, 20% discount on Debenhams
• Discount & Cashback portal
• Learning and development support and opportunities both internally and externally
• Payday drinks monthly and ad hoc events throughout the year

" "