Senior National Account Manager - Level 4

Office Based - Full-time Position

This is a great time to join All About Food. We are a rapidly growing FMCG business with a £100M+ turnover with high growth ambitions. With 25 years' experience in licensing, we are the business that makes restaurant brands successful in retail. You may not have heard of us, but we are confident that you will know the brands we market in the UK & Ireland.

Our portfolio of partnerships includes Nando's, Costa Coffee, PizzaExpress, Wagamama, Pret-a-Manger and others.

At the heart of our business is a set of core values that underpins everything we do.

We believe we succeed as a team, and strive to get better, be better and achieve more together every day. Our team know we are in it together, and it always feels like it.

The role of Senior National Account Manager is a full-time office-based role in an exciting office location based in Central Manchester!

As a Senior National Account Manager, you'll play a central role within our Commercial Team.

Your responsibilities will include:

• Owning and managing key customer relationships, ensuring alignment with GSCOP, Competition Law, and Brand Owner Contracts.


• Building and delivering Joint Business Plans (JBPs) and Trading Plans that meet both AAF and customer objectives.


• Leading promotional planning, range reviews, NPD listings, and marketing plans.


• Managing all internal and external account administration, including templates, financial analysis, trade processes, and performance reporting.


• Driving volume forecasting through the S&OP process and managing new line forms.


• Leading the annual budgeting and business planning process in collaboration with your Finance Business Partner.


• Collaborating cross-functionally with stakeholders across Retailer, Brand, Category, Product Development, Procurement, Supply Chain, and Finance.


• Applying a consultative selling approach using insights from category, shopper, and consumer data.


• Representing the business professionally and ensuring legal compliance.


• Continuously reviewing and improving processes and contributing actively to the Sales team culture.

We are looking for a confident, driven individual who thrives in a fast-paced, collaborative environment and has a passion for food and retail.

You'll bring:

• FMCG, retail, and consumer experience in a commercial function.


• Strong communication, influencing, and leadership skills.


• A team-oriented mindset with the confidence to challenge and lead when needed.


• A track record of initiative, resilience, and delivering results.


• Analytical thinking and attention to detail.


• Curiosity and a willingness to challenge the status quo.


• A commitment to living our values and people principles every day.

• Employment Type: Full Time


• Location: Manchester, NQ


• Workplace Type: Office-based

Pension Matched up to 8% (Salary Sacrifice or Auto-Enrolment)

Bupa Private Medical Insurance (Including existing medical conditions)

VIP Co-op Live Access

Sample Scheme (£20 per month to spend on our products)

Surprise & Delight Scheme; VIP days including Royal Ascot and Wimbledon.

Address: Fourways House, Hilton St, Manchester M1 2EJ