Senior Microsoft Alliance Manager

Are you looking to enhance your professional skills and work with some of the very best names in tech?

Do you want to have an impact and join a business where you can make the difference?

Join our Microsoft Alliances Team

The Alliances team at Softcat drives strategic vendor success with sharp focus and collaborative expertise. They're the architects of our vendor strategy, working seamlessly across functions to ensure we have the right alignments to the right vendors to support our technology proposition. Working diligently with our vendors they will ensure that we have the right strategic vision that aligns to our goals and objective, reviewing market opportunities & innovating to ensure Softcat, alongside our vendors stay as market leaders.

Success. The Softcat Way.

Softcat is a major UK success story in technology solutions. We're a £1 billion+ pa turnover business with offices nationwide and a sterling industry reputation. We help customers to use technology to succeed, by putting our employees first. Our success is down to our people - and the platform we give them to prove their potential.

Lead strategic growth through Microsoft partnership and collaboration

The Senior Microsoft Alliance Manager at Softcat is a key role within the organisation and will report into the Microsoft Alliance Lead. This individual will be pivotal to cultivating & strengthening the partnership between Softcat & Microsoft, our largest vendor. This role demands a proactive & collaborative approach to relationship building, ensuring alignment across joint business plans, go to market strategies, and Cosell initiatives. The Senior Microsoft Alliance Manager works closely with various functions across both Softcat & Microsoft to ensure a continued successful strategic partnership.

As a Senior Microsoft Alliance Manager you'll be responsible for:

• Executing Microsoft strategic plans to meet performance and growth targets.
• Aligning go-to-market activities to drive Azure, Security, and Copilot success.
• Managing a high-performing team to support strategic vendor partnerships.
• Accelerating sales connections and nurturing relationships to boost co-sell outcomes.
• Collaborating across Softcat and Microsoft to deliver joint strategic goals.

We'd love you to have

• Proven experience in alliance or partner management, ideally within the Microsoft or the Microsoft ecosystem.
• In-depth knowledge of Microsoft's solution areas, MCAPS priorities, and partner programmes.
• Strong leadership skills with experience developing and inspiring high-performing teams.
• A collaborative approach to stakeholder engagement, driving shared goals and growth.
• A strategic mindset with commercial awareness and success in joint business planning.
• Excellent communication skills and relevant certifications such as MS-900, AZ-900, and SC-900.

We also acknowledge that the confidence gap and imposter syndrome are a real thing and can get in the way of us meeting fantastic talent, so please don't hesitate to apply - we would love to hear from you!

Work in a way that works for you

We recognise that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns:

• Hybrid working - 3 days in the office and 2 days working from home
• Working flexible hours - flexing the times you start and finish during the day
• Flexibility around school pick up and drop offs

Working with us

Wherever you work, we want you to experience the freedom and autonomy to realise your potential. You will feel supported by a team that celebrates individuality, encourages different perspectives, and embraces every background.

Join us

To become part of the success story, please apply now.

If you have a disability or neurodiversity, we can provide support or adjustments that you may need throughout our recruitment process or any mitigating circumstance you wish for us to consider. Any information you share on your application will be treated in confidence. You can find out more about life at Softcat and our commitments to diversity and inclusion at

Here at Softcat, we don't prohibit the use of AI (artificial intelligence) in our application process, as we understand how far it can go to creating a truly equitable candidate experience. That being said, as a culture-driven organisation, we believe that the genuine essence of each person is what truly matters, so we highly encourage you to be as authentically you as possible when submitting your application to showcase your true and whole self.