Senior Marketing Manager, Carpe Diem Tours

Carpe Diem Tours is seeking a Marketing Director to define, lead, and execute its marketing strategy across all channels. This is a player-coach role combining strategic ownership with hands-on involvement.

You will lead 2 in-house marketing teams (content and distribution), manage relationships with the Marketing Agency, own the marketing budget, collaborate closely with senior leadership, and oversee external partners. You will take a proactive approach to identifying growth opportunities, improving performance, and evolving the marketing function, while serving as a key liaison among the marketing department, the CEO, and the Board of Directors.

Your focus will be on driving growth in line with company projections while maintaining and evolving an established brand.

• Define and evolve marketing strategy in collaboration with leadership
• Plan and execute integrated, multi-channel campaigns
• Lead, align, and develop our in-house marketing teams
• Manage the relationship with the Marketing Agency
• Set up a system for our B2B sales and partnerships
• Own and manage the marketing budget and investment decisions
• Manage relationships with external partners
• Ensure brand consistency while supporting ongoing evolution
• Track performance, report results, and provide insights to leadership
• Strategic, execution-focused marketer with strong ownership mentality
• Proven people leader able to set direction and hold teams accountable
• Creative thinker grounded in data and results
• Comfortable managing multiple teams, channels, and priorities
• Working knowledge of AI and LLM tools applied practically in marketing
• Excellent written and verbal communication skills in English
• 3-5 years of marketing experience with increasing responsibility
• Proven experience leading teams and owning marketing budgets
• Experience in tours or experience-based businesses required
• Fluency in English required