Senior Marketing Manager

Salary: Competitive
Job Type: Permanent
Hours: Full-time
Town: London

Personal enough to know your name. Connected enough to open every door.

Axiom Hospitality is one of the UK's fastest-growing hotel management companies - and we're not slowing down. In a few short years we've grown to over 40 hotels, partnering with some of the world's most recognised brands including Hilton, Marriott, IHG and Radisson. Through our partnership with Pyramid Global Hospitality, we're connected not just across the UK but across the globe.

That growth means something real for you. We have a strong track record of promoting from within, and the people who join us now grow with us. For the right person, this is a chance to build your marketing career with a business that's going places.

THE OPPORTUNITY

We are seeking an experienced and commercially minded Senior Marketing Manager to join as our first marketing hire on the rebrand and launch of three independent luxury lifestyle hotels in central London. This is a rare opportunity to shape the identity and market positioning of these hotels from the ground up - driving awareness, demand and long-term brand equity through pre-opening, launch and beyond.

The focus of the role will evolve across two phases:

Phase 1 - Pre-opening and launch: lead the opening of the first property, set up the brand and ways of working for the collection, and support the pre-opening of the flagship (spring) and third property (Q3)

Phase 2 - Post-opening: once all three hotels are open, take full ownership of the flagship, while continuing to lead brand and marketing strategy across the collection

Once all three hotels are open, the marketing team will be structured as follows: Senior Marketing Manager (this role) as flagship and collection brand lead; Marketing Executive at the first property, reporting to this role; and Marketing Manager at the third property, working alongside this role.

YOUR ROLE

Your responsibilities span four areas:

Hotel launch & ongoing marketing

• Develop and execute the pre-opening, launch and ongoing marketing strategy for the first property and, from Phase 2, the flagship, in line with the wider collection
• Build brand awareness and establish each hotel as one of London's leading luxury lifestyle destinations
• Create integrated marketing campaigns across digital, social, PR, partnerships, events and paid media
• Work closely with Revenue Management and Commercial teams to drive occupancy, ADR and direct bookings
• Oversee photography, videography and creative content production to establish a premium brand identityCollaborate with Food & Beverage teams to promote restaurants, bars, wellness, events and experiences
• Manage agencyrelationships includng PR, creative, media buying and digital specialists
• Manage marketing budgets and ensure strong return on investment, with a structured annual marketing plan and trackable KPIs
• Manage social media accounts with strong visual and written content and active community engagement
• Lead all branded asset design - digital and offline collateral - meticulously in line with brand standards

Pre-opening & rebrand

• Lead marketing for the rebrand and pre-opening programme across all three hotels
• Shape brand identity, positioning, tone of voice and guidelines for the collection and each hotel, giving each a distinct character within a cohesive portfolio
• Build and manage integrated pre-opening and launch critical paths for each property, aligned with refurbishment, operational and commercial timelines
• Manage the transition from existing hotel brands across websites, booking channels, social, signage and collateral, and communicate clearly with guests and partners
• Work with operations, F&B and design teams to ensure every guest touchpoint reflects the new brand
• Build anticipation for each launch through PR, teaser campaigns, preview events and influencer engagement
• Manage pre-opening budgets and report on milestones to senior leadership
• Identify cross-property campaign, loyalty and partnership opportunities

Digital & CRM

• Oversee website performance, SEO and content strategy across the collection
• Develop CRM and email marketing initiatives to drive guest engagement and repeat business
• Oversee paid digital campaigns across Google, Meta and other relevant platforms
• Work with external agencies to optimise performance marketing activity

Partnerships, media & performance

• Identify and develop partnerships with luxury, lifestyle and cultural brands
• Support influencer engagement and media activity
• Collaborate on launch events, seasonal campaigns and brand experiences that generate awareness and earned media
• Measure and report on campaign performance using agreed KPIs
• Analyse customer insights and market trends to identify opportunities
• Produce regular marketing reports for senior leadership

WHO WE'RE LOOKING TO MEET

We'd love to hear from marketing professionals ready for a significant next step, who bring:

Essential

• Minimum five years' marketing experience, with significant experience in hospitality, hotels, luxury or lifestyle brands
• Experience leading the pre-opening, launch or rebrand of a hotel, hospitality or consumer brand
• Strong understanding of digital marketing, CRM, social media and content marketing
• Experience managing marketing budgets and agency relationships
• Commercially focused - able to turn performance data and insight into action
• Excellent project management and organisational skills
• Outstanding written and verbal communication skills
• Experience managing and developing team members

Desirable

• Experience working with independent or lifestyle hotel brands
• Experience launching multiple hotels, or a hotel following refurbishment or rebranding
• Knowledge of hotel distribution, direct booking strategies and revenue management
• Experience working with brand partnerships and experiential marketing

WHAT'S IN IT FOR YOU

• Hotel discounts across all Axiom Hospitality hotels, with colleague rates and up to 50% off F&B
• 28 days holiday, increasing annually
• Discounts across retail, restaurants, events and more through our benefits and rewards portal
• Access to our Employee Assistance Line to support your mental health and wellbeing
• Use of the Wagestream financial wellbeing platform, giving you instant access to your pay
• A complimentary Axiom Xcape stayover every year after one year of service
• A growing team with great training, progression and promotion opportunities
• Referral rewards
• Free meals while on shift
• Length of service awards at 1, 3, 5, 10 and 20 years - and more

WE'RE GROWING FAST. WILL YOU?

This is a rare chance to join at the very beginning and shape what three exceptional London hotels become. If you're energised by building brands from the ground up and have the experience to do it well, we'd love to hear from you.

BUILT FOR EVERYONE

We're committed to creating a workplace where everyone feels they belong and has the opportunity to grow. We welcome applications from all backgrounds, identities and experiences.At Axiom Hospitality, we're working to reduce our carbon, energy, water and waste footprint across the portfolio. We strive to be ethical in all we do, building a thriving, sustainable and responsible business for our people, our communities and our planet.