Senior Marketing Manager

About the Company

The business is a specialist in the global live events and conferencing space, dedicated to creating high-impact physical and virtual networking environments for international executives. They operate by transforming a global research base into a market-leading portfolio of large-scale exhibitions and "must-attend" industry summits. This is a commercially driven organization that focuses on the end-to-end delivery of event-linked digital content, providing employees with a structured route into international event marketing and professional development.

Role Responsibilities

• Formulate and execute targeted marketing strategies for a high-growth portfolio of 6 large-scale global conferences.
• Forge mutually beneficial annual partnerships with associations and publications to strengthen portfolio reputation.
• Establish effective relationships with speakers and sponsors to secure promotion through podcasts, webinars, and webcasts.
• Utilize a full range of online marketing tactics, including social media, SEO, and PPC.
• Engage customers with tailored marketing copy and prepare all promotional collateral.
• Manage event marketing budgets effectively to hit direct revenue and lead generation targets.
• Work closely with internal content, production, and sales departments to achieve project objectives.

Candidate Background

• 4+ years of marketing experience, ideally gained within B2B conferences, events, exhibitions, or publishing.
• Proven track record of managing end-to-end marketing campaigns including email, social media, and data analysis.
• Data-driven and commercial mindset with experience managing budgets for maximum ROI.
• Strong digital marketing proficiency across SEO, SEM, and social media platforms.
• Exceptional interpersonal and communication skills with the ability to work effectively across multiple departments.
• Self-driven professional with the ability to manage tight deadlines and travel internationally when required.
• Degree educated (2:1 or equivalent) or possessing relevant professional experience.

If you are an experienced B2B marketer looking to manage a high-value international portfolio, please get in touch to start a confidential conversation. This organization is renowned for its global career development programme and offers a structured three-month induction followed by advanced professional growth opportunities.