Senior Marketing Manager

The Home Office works to build a safe, fair and prosperous UK. We achieve this through our work on counter-terrorism, policing, crime, drugs policy, immigration and passports.

The Communications Directorate is a multi-disciplinary team delivering the Home Office's communications strategy. We are insight-led and results-driven, and our marketing campaigns support strategic objectives using a wide range of channels. We seek to provide high quality media, rebuttal and social media services. Our Internal Communications team supports employee engagement and business transformation.

Home Office Communications is insight-led, results-driven, multi-disciplinary team, and our marketing campaigns support strategic objectives using a wide range of channels. You will join a multi-disciplinary team with colleagues based across the UK, working together to deliver the Home Office's communications strategy.

We believe a positive, open and supportive culture is essential to help everyone deliver their best work. We value diversity and provide an inclusive and encouraging environment for our team members. We nurture our talent and offer a broad range of learning and development opportunities to help you fulfil your potential.

Job description

The post will sit in the directorate's specialist marketing team who work on a range of campaigns to inform the public and/or change attitudes and behaviours, targeting a range of audiences across all media channels. As well as the opportunity to work on campaigns that improve lives and the safety and security of the UK, the successful candidate will work with some of the best media and creative agencies in the business.

We are seeking an experienced and passionate Senior Marketing Manager to develop and implement marketing strategies in support of the Home Secretary's priority areas.

You will have strong experience in a communications delivery role and expertise in developing and delivering integrated paid-for marketing campaigns. The successful candidate will bring experience of leading campaign activity from initial research through strategic development, creative and media planning and implementation and evaluation. They will have excellent marketing skills as well as the ability to build strong relationships with a diverse range of audiences and stakeholders.

It is essential that candidates are highly organised, with an ability to work autonomously and prioritise effectively. Strong project management skills will be key. In addition, candidates should have experience of accurately managing budgets, including forecasting future spend.

Key Responsibilities:

• Campaign development: sourcing and analysing insight to set KPIs, define audiences and inform creative and media plans.
• Internal and external stakeholder management: including securing approval of plans with ministers and GCS, and collaboration with policy colleagues and other specialist communications teams.
• Agency management: briefing, approval and evaluation of communications agency work.
• Implementation of communications plans: including advertising production, PR, delivery, partnerships and paid media plans.
• Evaluation: close working with the Insight team and research agencies to set, measure and report on KPIs and analyse results to improve future campaigns.
• Budget management: accurate management of campaign budgets including forecasting and payments.
• Contribute to development of the Marketing team: seek opportunities to promote the work of the Marketing team and improve knowledge and skills within the team.

Line Management

The role is likely to involve line management of Marketing Manager(s), so experience of staff management and delivery through others would be beneficial.

Working Pattern

This role is available on a full-time basis with the option of compressed hours working. This role is also suitable for part-time working hours, with a minimum requirement to work 4 days / 29.6 hours per week due to business requirements.

We encourage applications from candidates who wish to work part-time ; however, part-time opportunities cannot be guaranteed and are subject to the requirements of the role and business. Candidates wishing to work part-time should notify the vacancy holder as soon as a provisional offer of employment is made, to explore whether this can be accommodated at your selected location.

Person specification

Essential Criteria:

• Experience working on multi-channel marketing campaigns from brief to delivery, including agency briefing and management, budget oversight and forecasting, creative strategy and aptitude for developing propositions, messaging and production of creative assets in various formats, media strategy, planning and implementation of integrated multi-channel media campaigns and public relations strategy and activation, including partnerships.
• Experience of sourcing, analysing and prioritising relevant sources of data and insight to inform campaign development and objectives as well as managing a range of data and methodologies for campaign evaluation to demonstrate impact.
• Demonstrated ability to lead projects independently, managing all stages of campaign delivery and directing others where required to achieve successful outcomes.
• Ability to collaborate with a range of internal teams and external stakeholders, who may have conflicting priorities and interests. A track record of influencing at a senior level to secure buy-in to proposals.
• Experienced in managing agency delivery, from briefing to performance oversight.
• Excellent project management skills, with the ability to work at pace across multiple priorities and experience of managing substantial budgets.

Desirable Criteria:

• A formal marketing qualification, eg CIM, is desirable but not essential.

Behaviours

We'll assess you against these behaviours during the selection process:

• Making Effective Decisions
• Communicating and Influencing

We only ask for evidence of these behaviours on your application form:

• Making Effective Decisions

Technical skills

We'll assess you against these technical skills during the selection process:

• Insight
• Ideas
• Implementation
• Impact

Benefits

In addition to your salary, a career with the Home Office offers a range of benefits, including:

• A Civil Service pension with an employer contribution of 28.97%.
• In-year reward scheme for one-off or sustained exceptional personal or team achievements.
• 25 days annual leave on appointment, rising with service to 30 days.
• Eight days of public holidays, plus one additional privilege day.

Where business needs allow, some roles may be suitable for a combination of office and home-based working. This is a non-contractual arrangement where all employees will be expected to spend a minimum of 60% of their working time in an office.

Recruitment and Retention Allowance (RRA):

The role attracts a Recruitment and Retention Allowance of £3800.