Senior Marketing Manager - Price & Promotions

The Senior Price and Promotions Manager is responsible for leading Morrisons' end-to-end price and promotions strategy, data, analytics and reporting across Supermarkets, Convenience and Online.

This role sits at the centre of Morrisons' customer value strategy, driving data-led decision making through robust reporting, actionable insight, strategic analysis and commercial governance. The role is accountable for the development and evolution of price and promotional reporting, optimisation capability, competitor intelligence, value analytics and executive performance updates. Working cross-functionally with Commercial, Finance, Trade Planning, Loyalty, Data, Technology and Marketing teams, the role will ensure Morrisons delivers competitive, simple and impactful pricing and promotions that improve customer value perception, sales performance and market share.

The role combines strategic leadership with analytical capability translating complex data into clear commercial recommendations and influencing senior stakeholders through compelling insight and governance.

Accountabilities:

Customer

• Lead the development of customer-led pricing and promotional strategies that improve value perception and drive competitive advantage

• Develop a deep understanding of customer behaviour, price sensitivity, promotional effectiveness and market dynamics

• Ensure pricing and promotional activity is aligned to Morrisons' broader customer, brand and commercial strategy

• Identify opportunities to simplify customer communication and improve transparency in pricing and promotions

• Support the development of long-term value strategy and customer investment priorities

Colleague

• Deliver clear recommendations based on customer, competitor and commercial insight

• Act as a trusted business partner to Commercial, Marketing and Finance teams on all matters relating to pricing, promotions and value performance

• Influence decision making through clear, evidence-based recommendations and strategic challenge

• Support category teams in identifying opportunities to improve competitiveness, customer value and promotional effectiveness

• Collaborate cross-functionally to ensure alignment between trade plans, customer strategy and financial objectives

• Support leadership forums with insight, analysis and strategic recommendations

Operational

• Lead the development of pricing and promotions analytical capability, tools and reporting automation

• Own and evolve Morrisons' pricing and promotions reporting suite across all channels

• Lead weekly, periodic and ad hoc analysis of price index performance, promotional effectiveness and competitor activity

• Work closely with Data and Technology teams to improve accessibility, usability and quality of commercial data

• Support the evolution of optimisation capability across pricing, promotions and loyalty

• Drive continuous improvement in reporting efficiency, insight quality and decision-making effectiveness

• Help establish clear governance, definitions and principles across value reporting and measurement

Sales, Profit and Cash

• Develop robust frameworks and analytical models to evaluate promotional ROI, halo impact, incrementality and value performance

• Ensure consistency, accuracy and integrity across all pricing and promotional data sources

Role-specific knowledge, skills & experience:

Knowledge

• Strong understanding of the UK grocery retail market, customer dynamics and competitive landscape

• Deep expertise in pricing strategy, promotional mechanics and value perception drivers

• Strong understanding of promotional optimisation, pricing analytics and commercial performance measurement

• Understanding of pricing legislation, governance and compliance requirements

• Knowledge of retail data ecosystems, reporting platforms and analytical tooling

Skills

• Exceptional analytical and strategic thinking capability

• Strong commercial acumen with the ability to balance customer value and profitability

• Advanced capability in interpreting complex data and translating into actionable insight

• Excellent stakeholder management and influencing skills at senior leadership level

• Strong written and verbal communication skills, including executive storytelling and presentation creation

• Ability to lead through ambiguity and drive cross-functional alignment

• Strong prioritisation and project leadership capability

• High attention to detail and commitment to data accuracy and governance

Experience

• Significant experience in pricing, promotions, customer strategy, analytics or commercial planning within retail or FMCG

• Proven experience developing and leading pricing and promotional reporting frameworks

• Experience influencing senior stakeholders and supporting executive decision making

• Strong track record of delivering insight-led commercial improvements

• Experience working with large and complex data sets, reporting tools and analytical platforms

• Experience leading cross-functional projects and driving strategic change

• People leadership or team development experience preferred

Note: Additional promotional or company information has been omitted to maintain a job-focused format.