Senior Marketing Manager - Integrated Marketing and Public Campaigning

Senior Manager, Integrated Marketing & Public Campaigning

Contract type: Permanent, Full Time (35 Hours per week)

Location: London, UK.

UK hybrid working a minimum of 40% of working time is spent face-to-face (London office, external meetings or travel). 60/40 hybrid working at WaterAid means roughly three days wherever you work best and two days together in person

Salary: £48,867 £51,439 per year with excellent benefits.

Change starts with water. Change starts with you.

Every day, millions of people live without clean water, decent toilets and good hygiene. WaterAid exists to change that for everyone, everywhere. Join us, and your energy will help unlock people s potential and create a fairer future.

About WaterAid

We re a global federation driven by one vision: a world where everyone, everywhere has clean water, sanitation and hygiene by 2030. Powered by our values of Respect, Accountability, Courage, Collaboration, Integrity and Innovation, we work alongside communities, partners and supporters to make change happen.

About the team

Our Supporter Marketing team is a dynamic group of creative and data-driven marketers, fundraisers and campaigners responsible for the broadest spectrum of marketing activity in the UK from brand & DRTV TV, digital marketing, retention and engagement stewardship, integrated fundraising campaigns and mass public campaigning. We are pivotal in shaping the dialogue with the UK mass public and over 700,000 supporters - driving the mission to ensure everyone, everywhere has access to clean water, decent toilets, and good hygiene. This role will be a key player in this integrated, high-impact team.

About the role

To lead the strategic development and delivery of WaterAid's public fundraising integrated campaigns and high-impact mass public campaigning activations. As a key strategic leader, this role is responsible for driving marketing activities that effectively build the WaterAid brand, generate vital income, and mobilise public support for our mission.

In this role, you will:

• Lead the strategic development of integrated campaigns, ensuring a balanced focus on fundraising income maximisation and mass public action/mobilisation.
• Provide direct line management to the Campaigns Project Manager and champion best practice in project governance and execution.
• Direct cross-functional collaboration to align internal teams (Advocacy, Digital, Brand) and external agencies for seamless, high-impact campaign delivery.
• Own the income performance of the integrated campaign portfolio, driving a test-and-learn strategy and providing strategic insights to senior leadership.
• Champion WaterAid s commitment to equity, inclusion and safeguarding.

Requirements

To be successful, you will need:

• Strategic Marketing & Public Campaigning Expertise: Proven track record of developing and owning the strategy for large-scale integrated campaigns with explicit goals for both income generation and mass public action.
• Line Management & Delegation: Formal experience in line managing staff, including appraisals, performance management, and a proven ability to delegate effectively.
• Strategic Stakeholder Management: Exceptional interpersonal, communication, and influencing skills to lead and gain buy-in from cross-functional teams in a matrix structure.
• Financial Governance: Proven ability to manage and be accountable for large activity budgets, overseeing planning, forecasting.

Although not essential, we d prefer you to have:

• Experience with Large-Scale Fundraising Campaigns with significant income targets and experience contributing to Brand Building and Management.
• Experience in Mass Public Campaigning & Advocacy
• Prior experience working in the Non-Profit or International Development Sector.

Closing date: Applications close 12:00 PM UK time on 10 November 2025.

How to apply: Click Apply to upload your CV only and Cover Letter.

Can I use Artificial Intelligence (AI) technology in my application?

At WaterAid, we strongly advise against using AI technology at any stage of the recruitment process. Our goal is to ensure a fair and transparent process that provides every applicant with an equal opportunity to succeed. We value hearing about your unique experiences and perspectives in your application, and, if shortlisted, during the interview as well.

Pre employment screening

To apply for this role, you must be able to demonstrate your eligibility to work in the respective country. All pre-employment checks will be carried out according to local law and WaterAid s Safer Recruitment policy. All UK based roles require a basic Disclosure and Barring Service (DBS) check.

Benefits

• 36 days holiday (including 8 Bank Holidays)
• Option to buy an extra 5 days annual leave
• Employer pension contribution up to 10 %
• Flexible and hybrid working arrangements
• Season ticket loan
• Free annual eye tests
• Give as you Earn charitable giving scheme
• Enhanced parental leave (maternity, adoption/surrogacy, shared parental and paternity)
• Sabbaticals
• One paid volunteer day each year

As part of our annual leave policy, all employees receive three additional days of annual leave on top of their standard allocation of 25 days. These days are designated to cover the period when our UK office closes between Christmas and New Year, allowing all UK WaterAiders to take a well-deserved break.

These days are automatically scheduled and cannot be changed or moved. Annual leave is accrued based on your start date. If sufficient leave has not been accrued by the time of the closure, the 3 days will be taken as unpaid leave or pro-rated, depending on your circumstances.

Our Global Commitment:

Our people promise

We will work with passion and focus to make sure everyone everywhere has clean water, decent toilets and good hygiene. WaterAid is a place of purpose where people have a real commitment and shared responsibility for the impact we have. We are a global community with diverse backgrounds and perspectives, motivated by inspiring, stimulating work. We are determined to be a place where people feel safe and able to contribute their voice and truly live our values.

Equal Opportunities

We welcome applications from people of all backgrounds, beliefs, customs, traditions, ways of life and status. This includes, but is not limited to, race, ethnicity, caste, colour, gender, language, religion, political or other opinion, national or social origin, property, birth, disability status, neurodiversity, age, marital and family status, sexual orientation and gender identity, health status, place of residence, economic and social situation.

Safeguarding

We are committed to protecting everyone we come into contact with. We have a zero- tolerance approach to abuse of power, privilege or trust across our global work, and to any form of inappropriate behaviour, discrimination, abuse, bullying, harassment, or exploitation. Safeguarding the people and communities we work with, our staff, volunteers and anyone working on our behalf is our top priority, and we take our responsibilities extremely seriously. All offers of employment are subject to satisfactory references and appropriate screening checks (which can include counterterrorism, safeguarding and criminal records checks).

Together, we ll change the world through water.

Join us and be part of the change !