Senior Marketing Manager - High Value and B2B Marketing

SENIOR MARKETING MANAGER - HIGH VALUE AND B2B MARKETING

Salary: £52,000 - £57,000

Department: Marketing, Fundraising and Engagement

Reports to: Audience Marketing Lead

Location: Stratford, London w/ high-flex (1 - 2 days per week in the office)

Hours: 35 hours per week (we are open to compressed hours)

Contract type: 12 month fixed-term contract

Closing date: Sunday 14 September 2025, 23:55

Please note: You must be eligible to work in the UK to apply for this vacancy. Cancer Research UK is not able to offer visa sponsorship.

At Cancer Research UK, we exist to beat cancer.

We are professionals with purpose, beating cancer every day. But we need to go much further and much faster. That's why we're looking for someone talented, someone who wants to develop their skills, someone like you.

We have an exciting opportunity for you to join us as a Senior Marketing Manager - High Value and B2B Marketing. We need you to build relationships with key stakeholders across the organisation to understand how marketing can support their high-value and B2B goals.

In this role, you'll support these stakeholders by leading on the development and delivery of marketing strategies and plans designed to meet our high value & B2B audience objectives.

What will I be doing?

• Working with the Philanthropy and Communications teams to develop and deliver paid marketing strategies to support the delivery of the More Research, Less Cancer campaign's £400m target

• Leading on the translation of the Pledge proposition's professional audience and high-value strategies into marketing objectives and plans, developing KPIs linked to wider Legacy objectives

• Overseeing the development, delivery and optimisation of a marketing communications programme for our Legacy professional audiences

• Leading on the translation of the Partnerships acquisition and retention strategies into clear marketing objectives, developing KPIs linked to wider Partnerships objectives

• Working collaboratively with New Partnerships stakeholders to develop and deliver marketing strategies and plans which drive awareness of partnering with CRUK and acquiring new business leads

• Working collaboratively with Partnerships Management stakeholders to develop and deliver marketing strategies and plans which engage existing partners, deepening relationships and improving retention

• Spotting opportunities to reach new high-value and B2B audiences through audience-led marketing strategies, including mass affluent Legacy and wealth advisor audiences

• Acting as the marketing expert for high-value and B2B audiences, consulting with teams across the organisation to include and optimise marketing activity where relevant.

What skills will I need?

• Significant marketing leadership experience, ideally high value and/or B2B marketing experience

• Strategic thinker with significant experience of translating strategy into operational planning, and delivering multi-channel marketing campaigns with strong digital marketing acumen

• Ability to build collaborative relationships and influence stakeholders at all levels

• Significant understanding of end-to-end supporter journeys and the role of different marketing channels in fully integrated campaigns

• Relevant experience of managing and motivating agencies and suppliers to drive maximum value from relationships

• Champions the supporter and the delivery of relevant, engaging communications and excellent supporter experiences

• A flexible approach to adapt to changing priorities

• A confident and effective communicator, including in difficult situations

• A professional marketing qualification, such as Institute of Digital Marketing or Chartered Institute of Marketing, or equivalent experience.

What will I gain?

Each and every one of our employees contributes to our progress and is supporting our work to beat cancer. We think that's impressive.

In return, we make sure you are supported by a generous benefits package, a wide range of career and personal development opportunities and high-quality tools, policies and processes to enable you to do your job well.

Our benefits package includes a substantial retirement plan, a generous and flexible leave allowance, discounts on anything from travel to technology, gym membership, and much more.

We don't forget people have lives outside of work too and so we actively encourage a flexible working culture.

Our work - from funding cutting-edge research to developing public policy - will change the world. It's exciting to be part of our team.

How do I apply?

We operate an anonymised shortlisting process in our commitment to equality, diversity and inclusion. CVs are required for all applications; but we won't be able to view them until we invite you for an interview. Instead, we ask you to complete the work history section of the online application form for us to be able to assess you quickly, fairly and objectively.