Senior Marketing Manager - Events

Senior Event Marketing Manager

Award winning events business seeks a highly talented Senior Event Marketing Manager to join a rapidly growing events team. The successful candidate will help plan, organise and execute innovative marketing campaigns across a portfolio of award winning conferences.

Location: London

Salary: £30,000 - £35,000 + Excellent Benefits

Key Responsibilities:

• Plan and deliver cross channel digital marketing campaigns in partnership with the Head of Marketing, aligned to event or project objectives.
• Assist with the design, production and distribution of all promotional materials for the portfolio.
• Write and proof copy for a range of marketing platforms and materials, including websites, social media, emails and brochures.
• Maintain and update conference websites.
• Manage and lead a team of marketing executives.
• Leverage digital channels and technologies to enhance the online presence of the business.
• Manage and segment data, identify gaps, develop new data sources and implement a data build plan.
• Conduct continuous analysis and evaluation of marketing campaigns to improve performance.

Key Knowledge & Skills Required:

• 5+ years in B2B conferences.
• Team leadership or management experience.
• Solid understanding of the events and digital media landscape.
• Interest in telecommunications is a plus.
• Proven ability to learn new tools and software quickly and independently.
• Strong experience in insight development and audience segmentation.
• Literate and numerate with exemplary verbal and written English.
• Proficiency in Microsoft Office programmes.
• Experience using a CRM system such as Pardot or Salesforce.
• Experience using a website CMS.
• Excellent knowledge of best practice across email, social media, paid media, landing pages & websites.
• In depth knowledge of marketing performance metrics.
• Excellent ability to strategically interpret data trends and gaps, providing analysis & recommendations.