Senior Marketing Manager - Contract

Senior Marketing Manager

Location: London
Contract: 3-month assignment
Pay Type: Umbrella - Inside IR35
 Working Pattern: Hybrid (3 days onsite per week)

Join a Global Leader in Events, Digital Learning & Industry Insights

We're working with a major FTSE 100 organisation renowned for delivering world-class events, digital services and specialist intelligence across global creative, technology and business sectors. Their newly established festivals and intelligence division is pioneering a new approach to large-scale industry experiences-bringing together iconic global brands and cutting-edge content to inspire, educate and connect communities worldwide.

They are now seeking an experienced and commercially-driven Senior Marketing Manager to accelerate the direct-to-consumer growth of their learning and intelligence products, including online courses and subscription-based insights.

This is a unique opportunity to shape and scale a B2B2C marketing engine from the ground up within a highly respected, globally recognised organisation.

What You'll Do

Drive the B2C Growth Strategy

• Build and own the direct-to-individual growth roadmap.
• Identify key audience segments and tailor propositions to self-funded professionals.
• Define clear, scalable routes to market.

Deliver Revenue & Performance

• Own direct B2C revenue targets for courses and subscription products.
• Lead trading activity, pricing optimisation, promotions and ROAS improvements.

Execute High-Impact Performance Marketing

• Run hands-on paid search, paid social, display and retargeting campaigns.
• Test and scale new acquisition channels including affiliates and partnerships.
• Optimise messaging, creative and targeting through continuous experimentation.

Enhance Customer Funnels & Journeys

• Own the full acquisition and conversion funnel from awareness to renewal.
• Improve landing pages, checkout flows and onboarding through data and A/B testing.

Develop CRM & Retention Programmes

• Build life cycle campaigns that drive repeat purchase, cross-sell and subscription renewal.
• Collaborate with Product and Customer Experience teams to reduce friction.

Analyse, Measure & Report

• Partner with analytics and digital teams to build dashboards and reporting.
• Use insight to guide investment decisions and influence senior stakeholders.

What You'll Bring

• 7-10+ years' experience in growth, performance or digital marketing.
• Proven ability to own and deliver against direct revenue targets.
• Strong hands-on paid media expertise.
• Confident working with data, experimentation and optimisation.
• Experience in digital learning or subscription products (advantageous).
• Commercially sharp, proactive, and comfortable building new channels from scratch.

Why This Role?

You'll join a highly respected global organisation at the forefront of creativity, learning and industry intelligence-contributing directly to the growth of flagship digital products used by professionals around the world.

Guidant, Carbon60, Lorien & SRG - The Impellam Group Portfolio are acting as an Employment Business in relation to this vacancy.