Senior Marketing & PR Manager

Purpose: This is a central, brand-defining role within the Marketing team, responsible for bringing the Locke and Cove brands to life across hotel experiences, partnerships, events, and activations. The Senior Marketing and PR Manager will act as the day-to-day brand guardian, ensuring consistent brand application at property level, leading event strategy, and serving as the connective tissue between brand marketing, on-the-ground hospitality operations and PR.

Responsible to: Head of Marketing

Location & Hours - Based at our London offices 5 days per week, with core hours of 9-5 (40 hour working week). Flexibility required to travel across the UK and Ireland, depending on business needs.

DUTIES AND RESPONSIBILITIES Brand Implementation & Operational Integration

• Act as lead liaisn between the Brand team and property-level General Managers, F&B operators, and Operations teams.
• Ensure cnsistent and inspiring execution of brand standards across all guest-facing touchpoints and activations.
• Develp toolkits and guidance to support teams in delivering the brand experience across markets.
• Cnduct regular brand audits and property visits to maintain alignment.

Event Strategy & Activation

• Lead the planning and delivery f localised brand activations, opening events, and partner-led experiences.
• Build and manage a calendar f events aligned with brand moments, commercial priorities, and local relevance.
• Cllaborate with partners, creatives, and cultural tastemakers to design experiences that drive engagement and footfall.

PR & Media Relations

• Lead practive and reactive media outreach to secure coverage in lifestyle, travel, hospitality and business press.
• Cultivate relatinships with journalists, editors, and tastemakers.
• Develp and distribute press releases, media kits, and spokesperson Q&As.
• Act as brand cmms guardian in times of crisis or sensitive issues.
• Identify pportunities where PR and social can be orchestrated as one, unified brand voice.

Creative Collaboration

• Brief and cllaborate with internal and external designers, content creators, and photographers.
• Translate brand values int compelling localised campaigns and property experiences.

Team Leadership & Cross-Functional Support

• Line manage the Graphic Design Manager, Scial Media Manager and Copy and PR Executive, supporting their growth and output.
• Wrk closely with the Head of E-Commerce and CRM to align on campaign messaging and guest journey cohesion.

THE IDEAL CANDIDATE WILL HAVE THE FOLLOWING SKILLS: Core Skills

• Excellent understanding f lifestyle branding and marketing within hospitality, F&B, or creative industries.
• Strng project management and communication skills across internal stakeholders and external partners.
• Hands-n event planning and execution experience.
• Deep knwledge of PR within hospitality and lifestyle sectors.
• Recent and relevant cntact book to call upon in order to successfully deliver the PR and event strategies.
• Natural cllaborator with a high emotional IQ and strong stakeholder management.
• Deep interest in culture, design, and emerging cnsumer behaviour.
• Willingness and ability t travel frequently across Europe.

Experience

• 5+ years acrss marketing operations, brand partnerships and PR.
• Prfessional familiarity with social media.
• Demnstrated ability to translate brand strategy into on-the-ground guest experiences.