Senior Manager - Incentives

Responsibilities

• Own the end-to-end strategy, performance, and budget for rider referral and reactivation incentive programmes
• Partner with Retention & Resurrection on retention incentives and coordinate incentive spend across the rider lifecycle
• Design governance frameworks for referral, retention, resurrection, and activation incentives
• Own end-to-end tracking of rider hours performance and understand initiative forecasts and actuals
• Partner with Data Science to measure causal contribution of individual initiatives to rider hours
• Report rider hours performance and initiative impact accurately to senior stakeholders
• Own weekly rider applicant target setting based on demand, funnel performance, and onboarding capacity
• Lead applicant target setting during annual planning with Science and local Regional Operations teams
• Run scenario planning with Rider Marketing to test target and budget assumptions and reduce cost per applicant
• Build cross-functional relationships across Science, Regional Operations, Retention & Resurrection, and Rider Marketing

Requirements

• Experience in Operations, Strategy & Operations, or Growth/Performance Marketing, ideally within a high-growth marketplace or on-demand business
• Proven experience owning incentive programmes or performance-based spend, including budget management and ROI measurement
• Strong quantitative and analytical skills, with experience in forecasting, target setting, and/or causal measurement
• Experience partnering with Data Science, Regional Operations, and Marketing teams to align on targets and reporting
• Comfortable presenting performance data and recommendations to senior stakeholders
• Experience with annual planning processes and target cascades is a plus

Core Competencies

Demonstrates expertise in managing end-to-end incentive programs, including budget management, performance tracking, and causal measurement. Strong ability to collaborate cross-functionally with Data Science, Operations, and Marketing teams to drive rider engagement and optimize performance metrics.

Highest-signal resume keywords

• Incentive Program Management
• Budget Management
• Quantitative Analysis
• Cross-Functional Collaboration
• Performance Reporting

ATS Optimization Keywords Hard Skills

• Forecasting
• Target Setting
• Causal Measurement
• Performance Tracking
• ROI Measurement

Soft Skills

• Presentation Skills
• Relationship Building

Industry Keywords

• Operations
• Strategy
• Growth Marketing
• Performance Marketing
• High-Growth Marketplace