Senior Lifecycle & Loyalty Lead

MiFinity is seeking a Senior Retention Lead in Dublin to enhance customer lifecycle marketing and CRM strategies. This strategic role will involve ownership of retention initiatives, focusing on customer engagement and loyalty across a global eWallet platform.

The ideal candidate should have over 6 years of experience in B2C retention and CRM, along with strong analytical skills and familiarity with marketing automation tools such as CleverTap. This position offers benefits including private healthcare and a generous pension scheme.