Senior Legacy Marketing Manager

We re looking for an experienced Senior Legacy Marketing Manager to lead a sector-leading legacy and in-memory giving programme at a major national charity on a 12 Month Contract.

Joining at an exciting time of expansion, you ll play a pivotal role in shaping and delivering a brand-new legacy proposition, inspiring thousands of supporters to leave a gift in their will and embedding legacy giving across the organisation to secure the long-term future of vital services.

You ll be part of a high-performing fundraising and marketing team, with strong investment and senior leadership support to deliver real growth. Alongside the opportunity to innovate and make your mark, you ll benefit from excellent development opportunities, a flexible working environment and a highly collaborative culture.

What you ll do:

• Lead the development and delivery of a legacy marketing strategy to significantly grow legacy pledgers and intenders.
• Create and embed an inspiring stewardship programme to engage legacy audiences.
• Drive long-term growth in in-memory giving, working with internal teams and external partners.
• Oversee all legacy communications, campaigns, and collateral, ensuring excellence across supporter journeys.
• Manage significant budgets and monitor campaign performance against ambitious KPIs.
• Lead a small team and work closely with agencies, Free Will partners, and suppliers.

What we re looking for:

• Substantial experience in legacy marketing, ideally within a large charity.
• A strong track record of planning and delivering successful legacy campaigns across multiple channels.
• Excellent leadership and people management skills.
• Proven ability to use data and insight to shape strategy and improve performance.
• Strong stakeholder management skills, with the ability to influence and collaborate at all levels.
• Deep understanding of fundraising regulations, GDPR, and best practice in legacy marketing.

How to Apply

To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours for an initial discussion on the role, prior to submitting a full application.

Commitment to Diversity

The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, sexual orientation, disability, age, or gender. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.