Senior Lead, Marketing Effectiveness & Measurement

Citi in Dublin is seeking an SVP for Marketing Effectiveness & Measurement to lead how we measure, prove, and improve the impact of marketing across the organization. You will design measurement frameworks that tie Citi's marketing investment to business growth and partner with teams to shape campaigns and content strategy.

The role requires strong analytics, experience with MMM/MTA and brand lift studies, and the ability to influence senior leaders in a large, matrixed organization.