Senior Individual Giving Manager - Acquisition

Role outline and purpose

The Senior Individual Giving Manager is responsible for driving forward our Individual Giving Programme, engaging and recruiting supporters across cash, regular giving, and legacy to Trussell through compelling direct marketing activity and stewardship communications across a range of online and offline channels. Responsible for leading on our major appeals, this role sits within a team of fundraising experts and works collaboratively with colleagues across the Together with Trussell programme to create integrated and powerful fundraising campaigns, working to retain and uplift supporters over time to enhance their lifetime value.

This role is part of the Together with Trussell programme, the goal of which is to build stronger connections with our supporters, partners and donors in order to increase funding, campaigning, and other forms of support for our work. As a member of an enabling programme, this role is focused on the successful delivery of the Together with Trussell programme outcomes, which underpin and enable the outcomes of our 5 external programmes together contributing to the fulfilment of our long term vision of a UK without the need for food banks.

Role responsibilities

Working with the Head of Individual Giving and key stakeholders from across the Together with Trussell programme team, to proactively plan a programme of integrated activities to engage and attract new supporters to Trussel, growing our supporter base and our long-term organisational income.

To implement that plan across a range of integrated offline and online direct marketing channels.

Own acquisition KPIs around new cash and RG donors, including mid value recruitment; and legacy lead generation.

Ensuring that all activity is based within and optimised through high quality marketing and audience insight along with performance data and tracking. To ensure all new supporters are effectively welcomed to the organisation through strong on-boarding journeys and then subsequently and seamlessly stewarded.

To provide expertise on direct marketing and supporter engagement to the wider programme team and organisation, and to maintain a contemporary and deep knowledge of this field.

Line management and budget responsibility, ensuring the associated new supporter recruitment budget is effectively spent and controlled.

Person Specification

Technical skills and minimum knowledge:

Proven and broad experience of direct marketing; online, offline and DRTV

A strong understanding of GDPR, data protection and fundraising regulation and compliance

Demonstrates outstanding written and verbal communication skills and ability to analyse complex data and budgets

Ability to manage multiple projects, identifying conflicting demands and establishing clear priorities in order to meet agreed objectives

Ability to work through challenges in positive and effective ways

Exceptional relationships management skills, working with senior leadership and collaboratively across multiple stakeholders and teams

Strong excel skills and experience of working with CRM, ideally Salesforce, website and analytics, payment gateway and email marketing systems. Experienced in landing page CRO, dashboards and experimentation frameworks

Leadership experience and line management, including experience of dealing with performance issues

Behaviours and competencies:

Works collaboratively to maximise integration and effectiveness of activities

Takes a holistic view of supporter engagement and thinks beyond solely financial supporters and initial supporter recruitment

Is tenacious, proactive and seeks continuous improvement though test and learn approach

Demonstrates a commitment to the values of Trussell