Senior Global Product Marketing Manager

Job Summary

SAP Concur is seeking a Senior Product Marketing Manager to join our team focused on developing go-to-market strategies, messaging, and positioning. The role supports cross functional initiatives, drives pipeline objectives, and ensures products and solutions are positioned for global success. The incumbent will analyze the competitive landscape, customer needs, and whitespace, creating and advocating product value. With influence across SAP and SAP Concur, the person reports to the Sr. Director of Global Product Marketing and collaborates with product marketing, sales, client success, services, and product management teams.

The Role

• Market and Business Situation - Understand market economics, whitespace opportunities, and global business objectives.
• Inbound Influence on Product Development - Provide market insights to drive product inputs and customer outcomes, serving as an advocate for the customer.
• Strategic Planning - Contribute to marketing business planning based on corporate priorities and whitespace opportunities; deliver recommendations to the field.
• Product Marketing - Ensure market and portfolio positioning and fit, support pricing and packaging, and drive the overall go to market strategy for new and existing solutions. Contribute to Integrated Marketing Management on program build through messaging, positioning, content, and solution/industry expertise.
• Core Content Development - Act as a subject matter specialist, collaborating with Ecosystem & Channel Marketing to define joint offerings, positioning, and messaging for marketing programs and campaigns.
• Influencer / Analyst Management - Support strategy and interaction with market stakeholders including Analyst Relations, Public Relations, and other communication channels (e.g., social media) to deliver thought leadership messages.
• Thought Leadership and Communication - With guidance, serve as a public voice to the market and act as a solution evangelist.
• Develop Core Assets and Offers - Build customer facing assets and ensure roll out and availability to marketing program managers and execution teams.
• Sales Enablement - Partner with sales enablement to provide support (e.g., messaging, deal cycle, analysis) to sales teams.
• Independent Assessment - Assess, analyze, and evaluate messages and market reactions (e.g., via social media) to optimize marketing strategies and influence communication.

Accountability

• Responsible for delivering outcomes of assigned projects or areas of responsibility.
• Internally recognized senior on complex topics and business matters.
• Works on large, complex activities using creativity and expertise to deliver high-quality results or technical solutions.
• May include team lead or supervisory responsibilities.

Complexity

• Contributes independently, resolves complex issues in own specialist area (e.g., cross functional or cross country projects).
• Works independently on topics while setting priorities with sole responsibility.
• Provides regular project status and updates.
• Decisions or solutions can enhance current and future design and strategy.
• Enhances complex systems & processes.

Role Requirements

• Minimum 4-7 years of related experience.
• Project leadership (medium to large scaled projects).
• Experience supporting organizational change.
• Guiding and mentoring peers and/or junior level colleagues.
• Advanced technical or business skills and special knowledge in one or several areas.
• Customer focus and ability to cultivate lasting customer relationships.
• Bachelor's degree or equivalent required.

Equal Employment Opportunity

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Qualified applicants will receive consideration for employment without regard to age, race, religion, national origin, ethnicity, gender (including pregnancy), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.