Senior Fundraising and Engagement Officer

OVERVIEW

This role will be a key member of our ambitious team, delivering a growing portfolio of fundraising campaigns, fundraising events, and supporter engagement initiatives. You ll oversee our supporter journeys, manage our communications channels, and build meaningful relationships that drive income and deepen our impact.

DUTIES & RESPONSIBILITIES

Fundraising Campaigns & Income Generation

• Work with the Head of Fundraising to plan and deliver our 12-month supporter journey including fundraising campaigns (online and offline), events and appeals.
• Manage our calendar of challenge events (e.g. The Don s Cycle Challenge, Wombles Walk, Sponsored Skydive).
• Grow supporter-led community fundraising in the local area.
• Lead outreach to engage new local partners including small businesses, schools and clubs promoting fundraising opportunities and supporting their initiatives.

Communications & Marketing

• Alongside the Head of Fundraising, lead all communications for the charity.
• Create engaging fundraising content for email, website, and social media to drive online donations, event and programme sign-ups.
• Work with the wider Foundation team and club comms team to create content for social media, e-newsletters and our website.
• Promote Foundation programmes and campaigns to fans, families, and local supporters, driving participation and donations.
• Create marketing materials (posters, flyers, etc.) to support charitable prorammes and campaigns.
• Collaborate with Senior Managers to share the impact of the Foundation through monitoring and evaluation reports. Including creating the annual organsiation Impact Report.
• Manage the Foundation s website, ensuring content is regularly updated, fully functioning, and aligned with key campaigns, events, and programmes.

Supporter Engagement & Stewardship

• Manage the supporter engagement programme, delivering a rolling 12-month plan of personalised and meaningful touchpoints.
• Develop and implement strategies to encourage increased giving and recruit new regular donors.
• Maximise engagement and retention of individual supporters (particularly low- to mid-level donors) through excellent donor care, timely thanking, and compelling communications.
• Coordinate supporter stories and participant case studies to inspire giving.
• Manage our weekly e-communications, using engaging content to recruit new subscribers and convert them into donors, event participants, or programme attendees.

Supporter Care

• Act as the first point of contact for fundraisers and donors, delivering first-class stewardship and support.
• Ensure timely, warm and effective follow-up with all supporters, helping them feel inspired, valued and connected.

Events & Community Activation

• Support the delivery of fundraising and engagement opportunities at AFC Wimbledon fixtures and stadium events.
• Represent the Foundation at local events, cheque presentations, and community partner visits.

Administration & Data Management

• Maintain accurate supporter and income records in our CRM system, ensuring compliance with GDPR and data protection laws.
• Liaise with the Finance Officer to process donations, including Gift Aid claims and income reconciliation.
• Provide regular fundraising reports and insights for internal and external stakeholders.

PERSON SPECIFICATION

Essential

Qualifications & Experience

• Hold a relevant higher education or industry recognised certification or have a minimum of at least 1 2 years' experience in a fundraising, communications, supporter engagement or similar role
• Proven ability to build and maintain relationships with supporters, partners, or donors
• Experience planning and delivering fundraising campaigns, events, or community initiatives
• Experience using digital tools for fundraising and engagement (e.g. mass email platforms, design tools, giving platforms, CRM systems)
• Experience creating digital content (e.g. website management social media, e-newsletters, case studies)

Skills & Abilities

• Strong written and verbal communication skills, with the ability to tailor messages for different audiences
• Excellent organisational skills with the ability to manage multiple priorities and meet deadlines
• Confident in working independently, taking initiative, and problem-solving
• Strong attention to detail, particularly when managing supporter data and income records
• Ability to travel to activity & meetings across London and surrounding areas

Knowledge

• Understanding of fundraising best practices, supporter stewardship, and donor journeys
• Awareness of GDPR and data protection principles in a supporter/donor context
• Familiarity with digital communications and engagement techniques

Attributes

• A warm, friendly and professional manner with a people-first approach
• Passionate about our mission and the power of sport to transform lives
• Flexible and willing to support occasional evening and weekend activities, including matchdays
• A collaborative team player, willing to support colleagues across different functions

Desirable

• Experience working in or with a sport, health, or youth-focused charity or community organisation
• Experience with CRM/database systems such as Donorfy, Salesforce, or Beacon
• Experience reporting fundraising results to internal or external stakeholders

GENERAL INFORMATION

The Employee must at all times carry out his/her responsibilities with due regard to the AFC Wimbledon Foundation policies and procedures in particular Health & Safety, Financial Authorisation, Confidentiality and with regard to the Data Protection Act.

The Employee must act to protect all young people and adults at risk that are in their care or attending the Company s premises. The Employee must report any misconduct or suspected misconduct to the Safeguarding Manager.

The Employee must ensure a positive commitment towards equality and diversity by treating others fairly and not committing any form of direct or indirect discrimination, victimisation or harassment of any description and to promote positive working relations amongst Employees and customers.

The above Job Description is not intended to be exhaustive, the duties and responsibilities may therefore vary over time according to the changing needs of the Club.