Senior Field Marketing Manager

Senior Field Marketing Manager - UKI at Appian. The role leads demand generation initiatives across the UKI region, driving business growth through strategic planning, execution, and optimisation of industry and account-based marketing campaigns. Reporting to the Director of Field Marketing, the focus is on generating demand, expanding market share, and strengthening engagement within key industries and priority accounts.

Key Responsibilities

• Develop and execute comprehensive demand generation programs tailored to the key industries and priority accounts within the region, aligned with overall business objectives and revenue targets.
• Create and implement account-specific marketing plans in collaboration with account teams.
• Lead campaign execution across various channels, including events, content marketing, email marketing, and growth account marketing targeting specific accounts.
• Partner closely with Sales leadership to align Marketing and Sales initiatives, optimise lead management processes, and accelerate pipeline and revenue growth.
• Utilise data-driven insights and analytics to track campaign performance, measure ROI, and continuously optimise marketing programs to maximise impact, efficiency, and business outcomes.
• Help identify and prioritise key buying personas and target accounts, tailoring messaging and content to maximise relevance, engagement, and conversion opportunities.
• Collaborate with cross-functional teams, including Partner Marketing, Digital Marketing, PR & Comms, and Customer Marketing to combine integrated marketing efforts in the best possible way.
• Stay abreast of industry trends, the competitive landscape, and customer insights to shape marketing strategies and uncover new opportunities for growth and differentiation.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related area.
• Minimum of 6 years of experience in B2B marketing, with a focus on demand generation, preferably in the enterprise software or technology industry.
• Proven track record of developing and executing demand generation strategies that drive pipeline growth and revenue across key industries, including Manufacturing, Telecommunications, Travel & Transport, Energy & Utilities, Life Sciences, Retail, and the Public Sector.
• Account Based Marketing experience.
• Strong personal and cross-functional team leadership skills.
• Ability to mentor and support junior team members, fostering their technical and professional development.
• Good analytical abilities, with proficiency in marketing analytics tools and platforms to track and measure campaign performance.
• Excellent communication, collaboration, and stakeholder management skills.
• Strategic thinker with the ability to translate market insights into actionable marketing plans.
• Self-motivated and results-oriented, with a passion for driving business impact and exceeding targets.

Salary & Benefits

Base Salary Range: £50,000-£125,000 GBP. A discretionary bonus may be awarded in recognition of individual and company performance.

• Health coverage
• Life and disability insurance
• Employee Assistance Program (EAP) with free mental health support
• Employee Stock Purchase Program (ESPP)
• Lifestyle allowance
• Tuition reimbursement
• Family-forming benefits
• Retirement/pension plan
• Wellness dollars

Benefits may vary by country. Please ask your Talent Acquisition Specialist for details on the benefits available in the location you are applying to. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans.

Equal Opportunity & Accommodations

Appian is an equal-to-opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law. Appian provides reasonable accommodations to applicants in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process, please contact us by email at .

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