Senior Ecommerce Manager

Senior Ecommerce Manager

Department: Digital Marketing

Employment Type: Full Time

Location: Manchester

Description

We're looking for an experienced, commercially minded Senior E-commerce Manager to lead and scale REFY's global direct-to-consumer business. Owning full accountability for the DTC P&L, this role will define and deliver our Shopify-led e-commerce and omni-channel strategy, with a clear focus on international growth, trading performance and best-in-class customer experience.

You'll be responsible for the end-to-end performance of REFY's online stores across multiple regions, overseeing trading, merchandising, on-site education, content and technical delivery to drive revenue, margin and profitability. Working closely with cross-functional teams and external partners, you'll ensure our DTC ecosystem is scalable, insight-led and continuously optimised.

This is a senior, hands-on role suited to someone who blends strong commercial and analytical thinking with deep Shopify expertise, thrives in a fast-paced scale-up environment, and is passionate about building seamless, inspiring online journeys that convert, retain and grow REFY's global community.

KEY RESPONSIBILITIES

• Owning full accountability for the DTC P&L, including forecasting, budgeting, trading performance and delivering revenue, margin and profitability targets.
• Developing and implementing the overall DTC and omni-channel e-commerce strategy (Shopify-led) to drive sales and elevate the customer experience, with a clear focus on international growth.
• Managing and optimising REFY's online stores, ensuring product availability, accurate product information, pricing integrity, and an intuitive user interface across all devices.
• Overseeing the end-to-end trading and merchandising calendar, collaborating with cross-functional teams to execute online marketing campaigns, promotions, and product launches across our websites.
• Monitoring and analysing website performance on Shopify (traffic, conversion rate, AOV, retention and customer behaviour) to identify areas for growth and implement strategies for continuous improvement.
• Improving AOV through a structured programme of mechanics, including enhanced on-site education, product bundling, upsell/cross selling and offer architecture, supported by robust testing and reporting.
• Growing and elevating our on-site education to support discovery and conversion, shaping best-in-class PDPs, routines/how-to content, FAQs, shade/product finders and UGC that remove barriers to purchase.
• Taking a proactive, SEO-led approach to developing content to drive organic traffic to the website, partnering with relevant teams to build and optimise landing pages and evergreen educational content.
• Identifying, implementing and optimising key integrations and applications to improve the transfer of information across the business, with core systems centred on Shopify, Klaviyo and NetSuite.
• Building an omni-channel view of performance by leveraging data and insights from third-party retailers/marketplaces (e.g., sell-out/sell-through performance and customer feedback) to complement DTC reporting and inform forecasting, trading and content priorities.
• Overseeing the development and maintenance of our three regional Shopify e-commerce stores, ensuring their scalability, security, and stability.
• Managing relationships with external vendors, including developers, agencies, app partners, payment gateways, logistics providers, and web developers to deliver at pace and to a high standard.
• Keeping up to date with industry trends, emerging technologies, and best practices in DTC and omni-channel e-commerce on the Shopify platform to drive innovation and stay ahead of competitors.

SKILLS, KNOWLEDGE AND EXPERIENCE

• Proven track record of owning and growing a DTC e-commerce business with full P&L accountability, delivering against sales, margin and profitability targets.
• Demonstrable experience growing and developing international e-commerce performance, including launching and scaling in new markets (localisation, payments, shipping, tax/duties and regional trading).
• Strong omni-channel e-commerce expertise, with the ability to utilise data from third-party retailers to complement overall online sales performance and inform commercial decision-making.
• Strong technical expertise in Shopify (ideally Shopify Plus), including store setup, theme customisation, app integration, and backend administration.
• Proficient in using Shopify and Klaviyo to drive customer acquisition, conversion and retention, with hands-on experience building and optimising lifecycle flows, segmentation and testing.
• Experience integrating Shopify with ERP systems (NetSuite), with a strong understanding of data integrity across products, inventory, orders and financial reporting.
• Highly analytical and commercially minded, confident using data to optimise key KPIs (conversion rate, AOV, CAC, LTV, repeat rate) and translating insights into clear actions.
• Strong content, merchandising and customer journey instincts, with proven success elevating on-site education and SEO-led content to drive organic traffic and improve conversion.
• Strong project management skills, with the ability to prioritise tasks, meet deadlines, and handle multiple projects simultaneously in a fast-paced scale-up environment.
• Excellent leadership and communication skills, with the ability to collaborate effectively with cross-functional teams and senior stakeholders, and manage external partners confidently.
• A passion for beauty and a strong understanding of the customer, trends and how consumers shop across DTC and retail.
• A proactive, energetic and ideas-led mindset, constantly seeking new opportunities and strategies to grow REFY's e-commerce presence.

OUR PERKS

• 25+ Days Holiday: Start with 25, earn one for every year’s service (up to 5)
• Extra Holidays: Option to buy up to 5 additional days.
• Sabbatical Leave: Take up to 3 months off after 4 years of service.
• Community First Day: A day to support a cause you love.
• Bonus Scheme: Rewards for your hard work and success.
• Family Leave: Enhanced support for new parents.
• EV Scheme: Drive electric with salary sacrifice options.
• Financial Coaching: Guidance to boost your money mindset.
• Flexible Religious Holidays: Flexibility to honour days that matter to you.
• Flexible Working: Flexi start and finish times with the option to work one day per week from home.
• REFY Product Perks: Annual allowance, exclusive discounts, and be the first to try new REFY products before any launches!
• Regular Social Events: Team-Building days and seasonal parties.
• Career Growth: Tailored training and development opportunities.
• Vitality Health Insurance: Health coverage with added benefits.