Senior Direct Marketing Executive - Legacy Stewardship

Are you passionate about creating meaningful supporter experiences and building long term engagement?

Age UK is reviewing and improving its legacy stewardship journey, and we're recruiting a Senior Direct Marketing Executive (Legacy Stewardship) to play an important role in this work. You'll help shape and deliver an enhanced stewardship programme, ensuring legacy supporters receive thoughtful, personalised and relevant communications. This is a great opportunity to contribute to strengthen how we engage with our valued supporters and grow Legacy income.

Please note that due to the Hybrid nature of this role, the successful applicant will be required to work from our central London office near Tower Hill, once a week (currently Thursdays) but more frequently if required. Travel costs to the London office are the responsibility of the postholder and are not covered by the charity.

Age UK Grade 6L

Must haves:

The below competencies will be assessed at the indicated stage of the recruitment process: Application = A, Interview = I, Test = T, Presentation = P

Experience
Proven successful experience in direct marketing. A, I
Proven successful experience of budget management and campaign forecasting. A, I
Excellent written and verbal communication skills, including the ability to carry out presentations and produce written documents to a high standard. A, I
Proven successful experience of managing internal and external stakeholders through various processes including sign off. A, I
Build great working relationships with internal teams to encourage a culture of collaboration A, I

Skills and knowledge
Proficiency in project management, with the capability to coordinate complex schedules and handle competing priorities A, I
Manage multiple internal and external stakeholders, with a dedicated focus on relationship management A, I
A strong understanding of Fundraising Codes of Practice and Guidelines A

Personal attributes
Passion for creating a brilliant supporter experience and having a supporter-led mindset A, I
Build positive and collaborative relationships across the Age UK network including national and local Age UKs A
Demonstrate empathy and understanding for the issues faced by older people A, I

What we offer in return

Competitive salary, 26 days annual leave + bank holidays + annual leave purchase scheme

Wellbeing days - 2 paid days per year (pro rata for our part-time colleagues)

Excellent pension scheme, life assurance, Bupa health cashback plan and EAP

Car Benefit scheme, Cycle to Work scheme

Home & Tech - apply to buy any Home & Tech items from 'Currys' & 'IKEA', up to £1000, and spread the cost over 12 months, interest free. (subject to affordability)

Blue Light Card scheme

You Did It Awards - recognition awards from £100-250.

Additional Information

Supporting statements and anonymisation

Candidates are expected to provide a supporting statement that explains how they meet the competencies annotated with an 'A' in the job description, to assess suitability for the position. Age UK acknowledges and accepts that AI may be used to support the application; we do expect candidates to personalise experience, knowledge and skills and failure to do so, may result in your application being rejected.

Please submit a Word version of your CV as it will be anonymised by our recruitment system when you apply for a role. Our system is unable to anonymise supporting statements and heavily formatted CVs. Please could you remove any personal information including your name before you upload to support our inclusive recruitment process. All equalities monitoring information is also anonymised and not shared with the hiring panel. Your name and address will only be known to us if invited for interview.

Equal opportunities & Disability Confident Scheme

Age UK is an Equal Opportunities employer and positively encourages applications from suitably qualified and eligible candidates, regardless of age, sex, race, disability, sexual orientation, gender reassignment, religion or belief, marital/civil partnership status, or pregnancy and maternity. Age UK is a Disability Confident Scheme employer. Due to high numbers of applications received, Age UK reserves the right to limit the overall number of interviews offered, and therefore, it may not always be practicable or appropriate to interview all disabled people that meet the minimum criteria for the job.

Reasonable adjustments

Disabled job seekers can access reasonable adjustments at any stage of the recruitment process. All requests for reasonable adjustments are considered on a case-by-case basis, in collaboration with the disabled job seeker to best meet their needs, by contacting the Recruitment Team. Disability disclosures will be kept confidential and only shared on a need-to-know basis to support the implementation of adjustments. Disclosures will not be used to inform hiring decisions.

Age UK is committed to safeguarding adults at risk, and children, from abuse and neglect. We expect everyone who works with us to share this commitment.

Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert at any time.

Age UK politely requests no contact from recruitment agencies or media sales. We do not accept speculative CVs from recruitment agencies nor accept the fees associated with them.

For a full list of benefits please visit our website.