Senior Digital Product Manager

Role: Senior Digital Product ManagerReporting to: Director of Digital ProductLocation: Hybrid (Clapham Junction three days per week)Here at The Gym Group we believe we are simply the best in our industry! Our amazing teams have skills, abilities and can-do attitudes that make this a great place to work! We have strong, embedded values and an easy-going culture which ensures we put our people first. We pride ourselves on being fun, innovative, inclusive and engaging.So, what's stopping you? Apply today and be YOU with us!What you need to know about us The Gym Group is not like your average gym! To our members we're the lowest cost nationwide 24/7 Gym with over 245 gyms and counting!Our teams we are fun, welcoming, engaging and inclusive. We challenge our limits and push ourselves to impact positive change with our goals and initiatives. We take steps into new areas with a real and authentic purpose - It's our mission to break down barriers to fitness for all.We're in our industry when it comes to our values, our culture and our people - check out Glassdoor if you don't believe us. We offer a fantastic place to work in a great working culture. We have been recognised as by The Sunday Times as one of The Best Places to Work which is all down to our great leaders and exceptional teams.We may be one of the leading budget gym chains in the UK but there's nothing budget about our investment into our people. We have retained GOLD in our investors in people award for the last 6 years and GOLD in wellbeing this year.We're recognised as a disability confident and inclusive employer which is something we are truly proud of. We have a brilliant team and opportunities for development and growth with support for success. Having recently undertaken some huge projects from a digital point of view and our plans are to keep being innovative, creative and agile in all that we do.About the role As a Senior Digital Product Manager at The Gym Group, you will lead larger, more strategic product domains-often spanning multiple value streams (e.g. end-to-end acquisition, retention, servicing, or payments). You will set product direction, prioritise investment, and build business cases that drive measurable improvements in member acquisition, retention, LTV, OSAT, and digital adoption. This role combines deep product delivery expertise with strong strategic influence. You will mentor other product managers, raise product practice maturity, and represent TGG in external forums and vendor discussions. You will work closely with senior stakeholders, including the Director of Digital Product and ExCo sponsors, to shape medium- to long-term product strategy while ensuring delivery of impactful outcomes today. Key Responsibilities Product Ownership and Strategy

• Own one or more strategic product domains spanning multiple digital value streams.
• Define long-term product strategies and roadmaps (12-24 months), aligned with business objectives and member needs.
• Lead prioritisation and investment trade-offs, building robust business cases and data-driven rationales.

Delivery and Execution

• Translate strategy into clear initiatives, epics, and user stories for execution by cross-functional value streams.
• Ensure delivery meets quality, performance, accessibility, and commercial standards.
• Drive continuous product experimentation and validation (A/B, usability testing, prototype cycles).

Commercial and Data Leadership

• Link product initiatives directly to commercial impact (acquisition, churn reduction, yield uplift, engagement).
• Define, monitor, and report on hybrid KPIs covering both business and customer outcomes.
• Use behavioural analytics and member research to guide prioritisation and assess post-launch success.

Stakeholder and Vendor Influence

• Build and maintain strong relationships across Marketing, Trading, Operations, Finance, and Technology.
• Lead strategic conversations with senior stakeholders to align product investments with business priorities.
• Represent TGG externally with key vendors, partners, and in relevant industry/product forums.

Customer and Operational Research

• Lead discovery to uncover member and operational needs, combining qualitative research with quantitative analysis.
• Ensure product strategy is grounded in both member experience and operational efficiency.
• Champion accessibility, inclusivity, and frictionless digital experiences.

Practice and Mentoring

• Mentor and support more junior colleagues, sharing best practice and coaching in backlog management, delivery discipline, and data-driven decision making.
• Help grow the product management discipline at TGG, contributing to consistent tools, processes, and frameworks.
• Promote a culture of experimentation, learning, and innovation across the product organisation.

About you

• Proven track record as a Product Manager/Lead or Senior Product Manager delivering commercial impact in a digital/subscription/e-commerce environment.
• Experience owning larger or more strategic product domains.
• Strong commercial acumen, with ability to build and defend business cases at senior stakeholder level.
• Skilled in data-driven product management, analytics, and experimentation.
• Strong communication and influencing skills, including with senior stakeholders and external partners.
• Experience mentoring other product managers or leading product practice improvements.
• Familiarity with subscription payments, member lifecycle products, or comparable B2C digital platforms desirable.