Senior Digital Marketing Manager

Key Responsibilities

Insights & GMV Growth

• Analyze European shopping behaviors (e.g., sustainability trends, regional payment preferences) to design campaigns boosting GMV through localized promotions and seasonal strategies.
• Partner with product teams to pilot AI-driven tools (e.g., personalized recommendations, dynamic pricing) that increase conversion rates and average order value.

Campaign Development & Optimization

• Build and iterate marketing tools (e.g., automated bundling systems, loyalty gamification) to enhance user engagement and repeat purchases.
• Monitor real-time campaign performance via Tableau/Google Analytics, adjusting strategies to maximize ROI.

Strategic Partnerships & Cultural Campaigns

• Collaborate with European brands, influencers, and logistics partners to co-create campaigns aligned with local festivals (e.g., Christmas markets, Summer Sales) and cultural moments.
• Leverage TikTok/Instagram trends to amplify brand visibility and drive category-specific sales growth.

Qualifications

Education & Experience

• Bachelor's/Master's in Marketing, Data Analytics, or related field.
• 8+ years in e-commerce campaign management, with 5+ years focused on European markets (experience with Amazon Ads or Shopify campaigns is a plus).
• Proven success in scaling campaigns with measurable GMV impact.

Technical Skills

• Advanced proficiency in SQL, Google Analytics, and A/B testing frameworks.
• Familiarity with Meta Business Suite, TikTok Ads Manager, and CRM platforms.
• Understanding of GDPR compliance and cross-border logistics challenges.

Soft Skills

• Cultural sensitivity to navigate diverse European markets (e.g., UK, Germany, France).
• Strong stakeholder management skills to align internal teams and external partners.
• Adaptability to thrive in a fast-paced, multicultural environment.

Salary & Career Growth:

• Compensation: Competitive package with performance-based bonuses.
• Career Path: Opportunities to advance into roles such as Regional Operations Lead or Head of User Growth, with exposure to global market expansion strategies.