Senior Digital Marketing Executive

Senior Digital Marketing Executive

Application Deadline: 28 November 2025

Department: Digital Marketing Services

Employment Type: Full Time

Location: Remote/UK

Reporting To: Brandon Griffin

Description

LOCALiQ, an award-winning digital agency within the Newsquest Media Group, is looking for a talented and driven Senior Marketing Executive to join our remote-first team. We're proud to be recognised for our impactful work by the UK Agency Awards, Search Engine Land, and Microsoft Advertising. Our mission is to empower local businesses with tailored digital marketing solutions that strengthen their online presence, connect them with their audiences, and drive meaningful growth. This role is ideal for a digital marketer who thrives on crafting content that performs across organic search, AI-driven results, and multi-channel campaigns. You'll play a pivotal role in enhancing LOCALiQ's visibility in search engines, including Google's AI Overviews, while supporting lead generation and brand awareness through strategic content and campaign execution.

If you're passionate about SEO, content marketing, and making a measurable impact in a fast-paced, collaborative environment, we'd love to hear from you.

Key Responsibilities

• Create and repurpose engaging, customer-focused content across blogs, guides, social media, and email campaigns
• Optimise content for SEO, GEO targeting, and AI search visibility, including Google's AI Overviews and generative search results
• Apply E-E-A-T principles, strategic keyword placement, and structured formatting to improve organic rankings
• Conduct keyword research and competitor analysis to inform content and SEO strategy
• Monitor SEO performance using SEMrush and refine tactics based on insights
• Improve website copy and landing pages to enhance organic visibility and user experience
• Upload and maintain case studies and client testimonials on the LOCALiQ website
• Edit and update WordPress content, ensuring alignment with brand and SEO standards
• Build and send email campaigns, nurture journeys, and newsletters via HubSpot
• Track email campaign performance, engagement, and ROI to inform future activity
• Schedule and manage weekly organic social posts across B2B channels
• Support paid ad campaigns across LinkedIn, Facebook, YouTube, and other platforms
• Analyse campaign data to optimise performance and lead generation
• Respond to online reviews professionally and promptly to maintain brand reputation
• Action inbound SEO audit and Website Grader requests, ensuring leads are followed up and logged
• Liaise with sales to ensure smooth handover and tracking of inbound enquiries
• Collaborate cross-functionally to ensure consistency and adherence to brand standards across all materials and communication.

Skills, Knowledge & Expertise

• Proven experience in digital marketing, ideally within a B2B environment
• Strong copywriting skills with a focus on SEO and AI search optimisation
• Solid understanding of on-page and off-page SEO, including GEO targeting
• Experience using SEMrush, HubSpot, and WordPress
• Familiarity with E-E-A-T principles and structured content formatting
• Ability to manage online reputation and respond to customer reviews
• Competence in graphic design and video editing (Adobe Suite preferred)
• Skilled in social media management and email marketing
• Analytical mindset with experience interpreting campaign data and performance metrics
• Excellent attention to detail, organisation, and stakeholder communication

Job Benefits

• Competitive basic salary
• Home working
• Contributory pension
• Perks and discounts
• Full 25 days of paid holiday, statutory bank holidays, and your birthday off
• Holiday purchase scheme
• Structured career progression, ongoing training, and personal performance reviews
• Discount vouchers
• Discounted gym membership
• Cycle to Work scheme
• Mental health support via Lifeworks
• Eye test vouchers plus £50 towards new glasses
• Annual Volunteer Charity Day

Newsquest Media Group and LOCALiQ are equal-opportunity employers, welcoming applications from all community sections. Regardless of age, disability, gender reassignment, marriage/civil partnership status, pregnancy and maternity, race, religion or belief, sex, or sexual orientation, all applicants are considered equally. The recruitment process is designed to be fair and inclusive, with a commitment to accommodating adjustments that can assist all applicants.