Senior Digital Insight Analyst

About us

We're Breast Cancer Now, the research and support charity. We're the place to turn to for anything and everything to do with breast cancer. However you're experiencing breast cancer, we're here.

The brightest minds in breast cancer research are here. Making life-saving research happen in labs across the UK and Ireland. Support services, trustworthy breast cancer information and specialist nurses are here. Ready to support you whenever you need it. Dedicated campaigners are here. Fighting for the best possible treatment, services and care for anyone affected by breast cancer.

About the role

As the Senior digital insight analyst, you'll lead on our digital analytics to ensure we have high quality, reliable insight that drives better user experience across all our digital products and improves our digital performance.

You'll take ownership of Google Analytics 4 (GA4) and Google Tag Manager (GTM) , ensuring our tracking and reporting is accurate, insightful, and aligned with our broader data strategy. Working closely with internal teams and external agencies, you'll embed robust tagging, maintain clear measurement standards and develop accessible dashboards that inform decision-making across the organisation.

A key part of your role will be turning data into actionable insight. You'll analyse user journeys, identify friction points from ecommerce tracking, run A/B tests, and identify opportunities for growth, your work will help us connect more meaningfully with our audiences. You'll help us make the most of our digital data, combining it with data from our CRM and other sources to generate joined-up, actionable insights.

Your work will support website optimisation, content decisions, product development and user experience improvements.

About you

You bring strong hands-on experience in digital analytics and a passion for using data to improve user experience and drive meaningful change.

You are confident in:

• Implementing and debugging GA4 and GTM
• Analysing website performance and user journeys
• Building clear dashboards in Looker Studio
• Running A/B or multivariate tests to improve conversion and engagement
• Presenting complex findings clearly into stories that influence decisions
• Supporting others to build their confidence in data

Whether your background is in the charity sector or elsewhere, you're curious about emerging digital trends and motivated by the opportunity to make digital experiences more inclusive, engaging, and impactful.

Job description and benefits

Please download the job description and our attractive benefits package.

Primary location of role and hybrid working

This role is primarily based in our London office. Our hybrid working model allows you to work up to 3 days per week at home.

When applying

We hope you choose to apply for this role. To support your application, you'll be asked to submit your anonymised CV and a supporting statement. Please refer to the essential criteria on the person specification and clearly provide as much information as you can with examples, to demonstrate how and where you meet the criteria. If you've any immediate questions please contact the Breast Cancer Now recruitment team

Our commitment to equity, diversity and inclusion

We're committed to promoting equity, valuing diversity and creating an inclusive environment - for everyone who works for us, works with us, supports us and who we support.

Closing date 19 January 2026 9am

Interview date First interviews: w/c 19 January 2026

Second interviews w/c 26 January 2026

We reserve the right to close this advert early. Therefore, to avoid disappointment please submit your application as soon as possible, if you're interested in this opportunity.