Senior Digital & Data Marketing Manager

Who we are

Since 1917, PDSA (People s Dispensary for Sick Animals) has been the UK s most trusted veterinary charity for people and their pets. We are one of the country s largest veterinary practices, providing 24/7 urgent, ongoing care and pet health education, and the only one delivering free care to those who need it most.

We treat more pets than all other UK vet charities combined, and our aim is to help people and pets together by providing a lifeline to owners who are unable to afford veterinary treatment. Thanks to our fantastic supporters, we can help those struggling most get the life-saving veterinary care their pet desperately needs.

About the role

The Senior Digital & Data Marketing Manager will own the design, delivery and continuous optimisation of PDSA s digital and data marketing ecosystem to support fundraising and supporter-engagement goals. You will convert CRM insights into segmented, personalised journeys across email, direct mail and digital channels, improve website visibility and user experience, and introduce systems that make content easier to find and use.

Who we are looking for

We re seeking a hands-on, strategic digital marketer with a strong appreciation of the charity sector and demonstrable experience of using data to drive fundraising and engagement.

Candidates will ideally have proven experience in digital marketing and data analytics within the non-profit or charity sector, with strong expertise in CRM systems, marketing automation, and analytics tools. Excellent analytical skills with the ability to translate complex datasets into actionable insights and testable optimisation plans. You will also improve SEO, website performance, and email/direct marketing campaigns to drive conversion. Strong stakeholder management and communication skills, with experience managing agency and partner relationships, are a must. Leadership experience while operating with commercial awareness is valuable.

In addition, you will be familiar with fundraising strategy and donor engagement, as well as hold a professional digital marketing qualification.

Most importantly, you will share PDSA s values Head and Heart, Better Together and Passion with Purpose and be pragmatic, curious and committed to ethical, compliant data use and delivering measurable impact for pets and people.

Applications for this role will be reviewed on a rolling basis.