(Senior) Data Analyst Marketing (m/f/d)

Your responsibilities

• You partner with stakeholders in the Digital Marketing and Online Shop area to enable data-driven decision-making, drive automation, and maximize the impact of shop and product advertisements.
• You generate analytical insights along the customer journey (e.g. attribution), formulate hypotheses, and derive actionable recommendations to optimize marketing campaigns.
• You collaborate with marketers, product owners, and developers to define meaningful KPIs and make them accessible through intuitive, user-friendly reporting.
• You lead the design and statistical analysis of online experiments (A/B tests) and translate the results into practical recommendations.
• You translate the information needs of marketing and its advertising partners into clear tracking requirements and support their technical implementation.

Your skills

• Degree in a technical or quantitative field or equivalent practical experience.
• At least 3 years of experience in analyzing complex data sets, ideally in a digital marketing or e-commerce context, using SQL (BigQuery) and Python.
• Hands-on experience in designing, implementing and evaluating online experiments (e.g. A/B tests) and other methods for causal effect analysis (e.g. incrementality testing).
• Understanding of digital marketing concepts, tracking, and common tools (e.g. GMP, Meta, Tableau, Looker Studio).
• Good command of German (B2 or higher) is a strong plus for effective stakeholder collaboration.
• Additional knowledge of data science, machine learning, and software development practices (e.g. version control) is a plus.
• A willingness to challenge "how things have always been done" and propose more efficient, automated, or effective solutions.
• The capacity to adapt to ongoing changes in the work environment.

Why start with us?

• Culture is Everything: Our values-cooperative, innovative, piratesque, responsible, and ambitious-form the foundation of our journey. Culture isn't just part of what we do; it's the essence of who we are.

• Courage and Unconventionality: Your courage and innovative spirit are valued here. We challenge conventional wisdom, embracing those who dare to think differently.

• Uncomplicated: Simplicity is at our core. We avoid the unnecessary, focusing on what truly matters-your development, our collective achievements, and tackling challenges with adaptability and resilience.

• Flexibility and Freedom: We believe that innovation and creativity thrive in an environment where flexibility and freedom are prioritized. We offer home office options, up to 8 weeks of workation, and every position is available from 80-100%.

• Fast Lane Growth: With us, growth is a continuous journey. You'll have opportunities to expand your horizons, both personally and professionally. To support this, we offer all employees up to 2000 EDUpoints.

• Other Benefits: Enjoy discounted employee conditions in our shops and much more, 25 days of vacation, Galaxus Mobile at a special price and much more

We team up for Success

At Galaxus, we grow talent by teaming up with people from diverse backgrounds to build the best team out there. We stand for equal treatment and opportunities for everyone, no matter your ethnic or national origin, religion, sexual orientation, marital status, gender, gender identity, age, disability, or any other status. Diversity is our fuel for innovation and a culture of openness and collaboration. We welcome applicants from all backgrounds, experiences, and perspectives.