Senior Customer Analyst - Sweaty Betty

Current employees, please apply in Workday .

As a Senior Customer Data Analyst, you'll play a pivotal role in shaping our customer strategy through advanced analytics. You'll lead high-impact initiatives that turn customer data into strategic insights and measurable commercial outcomes, fueling Sweaty Betty's growth.

Key Responsibilities:

• Drive customer strategy by conducting in-depth behavioural and commercial analyses, informing decisions across product, marketing, retail, and CX teams.
• Own and develop customer-level models (LTV, churn, segmentation, propensity) using predictive analytics to drive experimentation, identify value opportunities, and deliver measurable commercial impact.
• Confidently communicate insights to stakeholders at all levels by employing data storytelling techniques, ensuring that complex data is transformed into clear, engaging, and actionable narratives.
• Champion analytical excellence by partnering with the central data team to guarantee data accuracy, improve PBI reports, and deepen our understanding of data logics.
• Manage complex analytics initiatives end-to-end, owning cross-functional projects that deliver strategic outcomes while building analytical capability across various functions.

Required Skills:

• 4-6 years of hands-on experience in customer or commercial analytics, ideally in DTC environments.
• Proven track record of influencing senior stakeholders through data storytelling and commercial recommendations.
• Advanced proficiency in Excel, SQL, and Power BI. Python is preferable.
• Strong project leadership, with experience managing cross-functional analytics initiatives from scoping through to execution.

The Extras:

• Generous clothing allowance
• 60% off all Sweaty Betty merchandise and 50% off sister brands (Saucony and Merrell)
• 25 days holiday, plus 8 flexible bank holidays
• Sample sales
• Company bonus scheme
• Cycle to work scheme
• Generous company maternity, paternity, and adoption pay, and childcare support
• Private medical insurance with BUPA
• Discounts at the best studio classes
• Flexible working: we currently work flexibly between the office and home

Our DEI Commitment:

We are working to create a culture and team that represents our mission of empowerment. We want to celebrate our diversity, embody inclusion, and create an equitable business. This involves doing more and working harder to make long-lasting changes. We care about our people, our community, and our world.

We want to stand up for our beliefs and give our people a platform to use their voices. We actively listen and learn from what they have to say. This involves focusing on learning, development, and progression across the business. We are committed to equal employment opportunities, considering all applicants and making our job advertising more inclusive.

Our DEI mission is "to embed diversity, equity, and inclusion at the heart of our business. To create a culture of belonging that empowers everyone to be their authentic selves. We commit to celebrating different perspectives and to continuously learning, developing, and challenging ourselves and our partners."

We acknowledge we're on a journey and far from perfect. But we want to be part of the solution. It might not be easy or straightforward. But if we weren't committed to doing the hard work and breaking the mould, we wouldn't be Sweaty Betty. We are dedicated to working across our business and with our DEI committees to be champions, allies, and inclusive, always. Because when we say all, we mean it.