Senior CRM Executive - £45k

Senior CRM Executive
Orpington (3-4 days per week onsite)
£40,000 - £45,000

We're working with a fast-growing, digital consumer business looking to hire a hands-on Senior CRM Executive to drive engagement, repeat purchase and customer lifetime value.

This is not a coordination or strategy-only role. They're looking for someone who enjoys being in the platform daily - building, launching and optimising campaigns directly.

The Role

You'll take ownership of CRM campaign execution across email, push and in-app channels, helping to drive repeat transactions and customer retention within a performance-focused environment.

Responsibilities

. Build and deploy email, push and in-app campaigns to drive engagement and repeat purchase
. Create and optimise automated journeys across onboarding, active, non-purchaser and lapsed segments
. Support high-impact promotional campaigns, including urgency and countdown mechanics
. Own test-and-learn activity across messaging, timing, segmentation and incentives
. Use behavioural and transactional data to drive segmentation and personalisation
. Partner with Product and Data teams to improve targeting and campaign performance
. Execute at pace within a lean, high-accountability team

Requirements

. 1-3 years' hands-on CRM experience within E-commerce, gaming, subscription or similar digital environments
. Confident building campaigns and automation workflows end-to-end
. Strong understanding of retention metrics such as repeat purchase rate, churn and lifetime value
. Commercial mindset focused on revenue impact and performance outcomes
. Comfortable working in a fast-moving, data-led business

This is a great opportunity for someone who enjoys execution, testing and optimisation, and wants to take real ownership of retention performance.

£40,000 - £45,000. Orpington-based, 3-4 days per week in the office.

*Rates depend on experience and client requirements