Senior CRM & Real-Time Decisioning Strategy Leader

A leading consultancy firm in Edinburgh is seeking a Principal Consultant specializing in CRM and Next-Best-Action Decisioning. This role involves shaping enterprise customer engagement strategies, leading multi-disciplinary teams, and influencing data-driven decision-making. The ideal candidate will have over 8 years of experience in data-driven marketing and proven capabilities in guiding large-scale transformations. This is an exciting opportunity to work with renowned brands and drive impactful customer-centric initiatives.