Senior CRM & Lifecycle Lead - Global Audience Growth

Better Collective is seeking an experienced CRM & Lifecycle Senior Manager to establish and lead a group-wide CRM strategy across our brands. You will oversee lifecycle management, data activation and a multi-channel approach, collaborating with Product, Data and Commercial teams.

The role demands stakeholder leadership, strong marketing automation skills and a track record of turning data into personalised customer experiences that deliver measurable business value.