Senior Creative Strategist

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Senior Creative Strategist Apply locations London time type Full time posted on Posted 2 Days Ago job requisition id R

Job Description:

Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, businesses, and society. Established in June 2022, Dentsu Creative is integrated with dentsu's Media, Merkle Data, and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.

Role Purpose

We're looking for an ambitious Senior Creative Strategist to lead the strategic development of creative and CRM campaigns that bring commercial offers to life in a way that's creatively compelling and channel appropriate.

You'll own the strategic response to campaign briefs, translating business objectives and supplied offers into messaging that resonates with customers across email, SMS, MMS, and paid media. While overarching brand strategy is set, you'll shape how campaigns come to life in-channel, ensuring they're insight-led, creatively sharp, and tailored to the audience.

Not all campaigns are sales-focused; some are designed to nurture relationships and build long-term loyalty. You'll also lead the strategy for a major CRM programme, ensuring it delivers consistent, effective, and engaging communications throughout the customer lifecycle.

You'll work closely with our media team to ensure creative and targeting strategies are aligned, and to identify opportunities for creative testing and optimisation that refine messaging and design for maximum impact.

Responsibilities

• Lead creative strategy: Develop CRM strategies that are insight-led, emotionally engaging, and creatively inspiring. Work closely with our copywriters and designers to produce creative that resonates across all channels.

• Bring fresh thinking: Recommend new approaches that push CRM and paid media beyond the expected.

• Drive B2B relevance: Apply a deep understanding of B2B marketing to shape strategies that speak to business audiences with clarity, creativity, and commercial impact.

• Customer Insights: Deep understanding of SOHO (0-9) customer behaviors, preferences, and needs to develop targeted and impactful creative strategies across tactical sales and customer lifecycle stages.

• Understanding of marketing data: Work closely with our data teams and email providers to access and interpret CRM performance data. This is not a data management role, but you'll need to confidently understand and apply performance insights to inform creative strategy, identify opportunities, and optimise messaging across channels.

• Communication skills: Effective communication, both written and verbal, is essential for understanding customer needs and conveying strategies to clients.

• Problem-Solving: Strong problem-solving skills to navigate challenges and find effective solutions.

• Relationship building: It's a customer-facing role, and the CRM team has been a bit unloved in recent years due to restricted budgets and data challenges. The client has now sorted this, so there will be a renewed focus on the channels.

• Organisational skills: Ability to manage multiple tasks and projects efficiently.

• ABM: Experience developing and delivering account-based marketing strategies and activations would be beneficial.

What you bring

• 4+ years of creative strategy experience, including managing a piece of business, in a top agency.

• Experience in designing and planning CRM and loyalty programmes that nurture and retain customers.

• B2B experience is essential, and experience working on telco would be beneficial.

• Proven experience briefing and developing creative work with teams.

• Experience building relationships with clients, along with proficiency in writing presentations and presenting confidently.

• Understanding of key marketing theories (e.g., laws of growth, the works of Binet and Field, behavioural economics) and an ability to apply these to strategy work.

• Knowledge of current and emerging research methods, including their strengths and weaknesses and likely outputs.

• Ability to synthesise 4Cs information to create new and provocative insights for more effective work.

• Confident use of insight generation tools (e.g., GWI, YouGov, WARC). Fluent use of planning tools and templates (e.g., planning cycle, ecosystem models).

• Understanding measurement and effectiveness frameworks, key KPIs, proxies for success, and how to discuss these with clients.

• A collaborative spirit, aiming to bring joy and playfulness into the work and contribute to agency culture.

Working with us

Joining Dentsu Creative, you will be part of a network delivering ideas at the intersection of brand, culture, and commerce. We value humility, practical problem solving, and innovative approaches to brand growth.

Partner with inspiring people worldwide and be part of an inclusive culture where everyone can thrive, learn, and create impactful work. We bring together expertise and relationships for endless growth opportunities.

Inclusion and Diversity

We embrace diversity and inclusion, valuing every individual's perspectives and contributions. We believe diversity fuels creativity and innovation, benefiting all stakeholders.

Applications from all backgrounds are welcome. We strive to create a respectful, supportive environment where everyone can be authentic. For accommodations during recruitment, contact us at , quoting the role reference. Your needs will be handled with confidentiality.

Location: London

Brand: Dentsu Creative

Time Type: Full time

Contract Type: Permanent

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