Senior Commercial Analyst

• Shape the commercial strategy behind one of the UK's largest health research programmes


• Become the dedicated analytics partner to our Commercial teams, influencing strategic decisions from day one


• Build a brand-new commercial analytics capability and define how the approach evolves


• Bring together market intelligence, customer insights, forecasting and commercial strategy to drive strategic commercial decisions


• Collaborate with Commercial, Marketing, Finance, Product and Analytics to solve complex business challenges


• Develop market and customer intelligence


• Build a deep understanding of our addressable market, industry landscape, customer needs, and opportunities for growth


• Carry out market sizing, competitive analysis, and external research to help inform commercial strategy and investment decisions


• Shape segmentation and Ideal Customer Profiles


• Partner with Commercial and Marketing teams to define, refine, and validate market segments and Ideal Customer Profiles (ICP)


• Use data and insight to identify the highest-value opportunities and help improve targeting effectiveness


• Support strategic commercial decision-making


• Provide analysis and recommendations that help leadership prioritise markets, customer segments, partnerships, and commercial initiatives


• Translate data into clear strategic choices and business actions


• Build and scale our analytics foundations


• Design and improve data models, reporting structures, and analytical frameworks that support commercial and marketing decision-making


• Help ensure data is accurate, scalable, and accessible for self-service reporting and analysis


• Inform commercial performance insight


• Develop dashboards, reporting, and analysis that provide visibility of commercial performance across the customer lifecycle


• Help teams understand pipeline health, conversion rates, customer behaviour, revenue performance, and growth trends


• Support forecasting and planning


• Develop and maintain revenue forecasts, pipeline models, and scenario analyses


• Partner with Finance and Commercial teams to support planning, target-setting, and investment decisions


• Define and govern commercial metrics


• Work with Revenue Operations, Marketing and Finance to develop consistent definitions for commercial and marketing metrics, including pipeline, conversion, CAC, LTV, revenue performance and customer engagement


• Help maintain a trusted source of commercial reporting across the organisation


• Strengthen pipeline visibility and CRM effectiveness


• Partner with Revenue Operations to improve pipeline visibility, sales process measurement, CRM data quality, and reporting accuracy


• Provide insight that helps improve commercial efficiency and forecasting confidence


• Support sales and marketing effectiveness


• Evaluate campaign performance, channel effectiveness, customer acquisition strategies, sales activity, and pricing approaches


• Identify opportunities to improve performance, efficiency, and return on investment


• Deliver customer and account intelligence


• Provide targeted insight on priority organisations, customer groups, and opportunities to support business development, marketing activities, and commercial growth initiatives


• Run performance reviews and drive accountability


• Support weekly, monthly, and quarterly business reviews with clear reporting, performance narratives, and actionable recommendations


• Help teams focus on the metrics that matter most


• Deliver actionable insights


• Transform complex analyses into compelling stories and recommendations that influence strategy, prioritisation, and decision-making at all levels of the organisation

Requirements

• Significant experience in commercial analytics, commercial strategy, market intelligence, growth analytics, or a related field


• Strong SQL skills and experience with BI tools such as Omni, Looker, Tableau, or Power BI


• Experience building data models and working with large, complex datasets


• Experience working with CRM platforms such as HubSpot or Salesforce and understanding commercial pipelines


• Experience with forecasting, scenario modelling, and commercial performance analysis


• Strong understanding of commercial and marketing metrics including conversion rates, CAC, LTV, pipeline performance, and revenue growth


• Experience developing insights that inform strategic business decisions


• Excellent problem-solving skills and attention to detail


• Strong stakeholder management and communication skills, with the ability to influence decision-making through data


• Experience facilitating business reviews and performance discussions with senior stakeholders


• Comfortable working in a fast-moving and evolving environment


• Experience conducting market sizing, segmentation, and competitive analysis (Bonus / Desirable)


• Familiarity with analytics pipelines and dbt (Bonus / Desirable)


• Experience developing Ideal Customer Profiles (ICP), target market frameworks, or go-to-market strategies (Bonus / Desirable)


• Familiarity with healthcare, research, data, technology, or life sciences sectors (Bonus / Desirable)


• Experience using external market data sources and research methodologies (Bonus / Desirable)

Core Competencies

Demonstrates expertise in commercial analytics and strategy, with strong capabilities in SQL, BI tools, and data modeling to drive strategic decision-making. Proficient in market intelligence, customer insights, and commercial performance metrics to support growth initiatives and enhance pipeline visibility.

Highest-signal resume keywords

• Commercial Analytics


• SQL Skills


• BI Tools (Omni, Looker, Tableau, Power BI)


• Market Intelligence


• Forecasting and Scenario Modelling

ATS Optimization Keywords
Hard Skills

• Commercial Strategy


• Data Modeling


• Market Sizing


• Segmentation


• Competitive Analysis


• CRM Platforms (HubSpot, Salesforce)


• Commercial Metrics (CAC, LTV, Conversion Rates)


• Analytical Frameworks


• Performance Analysis


• Revenue Forecasting

Soft Skills

• Problem-Solving


• Attention to Detail


• Stakeholder Management


• Communication Skills


• Influencing Decision-Making

Industry Keywords

• Healthcare


• Research


• Data


• Technology


• Life Sciences

Tools & Technologies

• Omni


• Looker


• Tableau


• Power BI


• CRM Platforms


• Analytics Pipelines


• Dbt