Senior Category Insights Manager

Location: Welwyn Garden City - Hybrid working


Salary £50k - £60k dependent upon experience + car allowance + potential bonus + fantastic benefits package

Championing diversity and inclusion is so important to us; when we embrace different perspectives and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business.

At Nestlé, we are proud to support and provide equality of opportunity that supports employees to effectively blend their work life and commitments through hybrid and flexible working arrangements, so speak to us to understand what this could look like for you.

Position Summary

We have an exciting opportunity for a talented Senior Category Insights Manager to join our CDT "Commercial Development team" in the UKI market to champion category and shopper insights within Cereal Partners and one of our leading retail multiple accounts, driving what's best for the category and ultimately delivering growth for both. You will provide whole category analysis, recommendations and strategic advice based on solid category and shopper insight internally and externally. We want to be "Trusted for putting the Shopper first".

A little bit about us

We are Cereal Partners and together we make breakfast better. This belief is the foundation upon which Cereal Partners Worldwide (CPW) is built. As a unique joint venture between General Mills and Nestlé, we are a leading global breakfast cereal company in our own right - with a very special culture. Partnership is the secret ingredient in our business, and that means we have created a culture of togetherness that helps us do things better.

Better Food, Better Lives, Better Planet and a Better CPW are promises that we try to live and work by, and that all adds up to a better breakfast. To us, that means providing consumerswith tasty and nutritious breakfast cereals that make them feel good for the day ahead; workingwith customersto get the best cereal products and brands on the shelf; and supporting one another, as colleagues, to be the best we can be. That's how we're able bring to market some of the best-loved breakfast cereals in the world, including SHREDDIES, SHREDDED WHEAT, NESQUIK and CHEERIOS

We aim to make breakfast betterto helppeople start their day in the best possible way. And we do itby working to shared values that we look for in each other: Collaboration, Commitment, Courage and Capability.

We like to think our culture of togetherness makes us unlike any other cereal company - and a place where we can all thrive together.

A day in the life of a Senior Category Insights Manager

Your key responsibilities will include:

• Develop long term sustainable category partnerships with key retailer contacts.
• Design and execute an annual insight plan, demonstrating category thought leadership, expertise in knowing and understanding the shopper, and highlighting short-term & long-term growth opportunities
• Set up and maintain regular meetings with the buyer and category contacts, to build strong relationships & progress the category plan.
• Proactively manage customer range reviews, merchandising changes, store trials and ad-hoc projects providing fact-based recommendations and solutions, ensuring all key customer deadlines are met
• Champion our Category and Shopper Vision as a framework for long-term growth, tailoring where possible to increase customer relevance & understanding.
• Work alongside the Shopper Activation Team to provide actionable recommendations, activation or trial for your retail account
• Contribute to the annual category planning process, clearly driving strategic direction for your retail account and ensuring the category growth agenda is always top of mind.
• Be a data expert - interrogating all available data resources including KANTAR / CIRCANA/ IGD/ DUNNHUMBY/ NECTAR to generate insight and champion data usage across the business
• Be the shopper expert providing insight and the shoppers point of view to Sales, Marketing & Customer Marketing
• Actively provide consultant advice and support to the Sales & Marketing teams to highlight distribution, range and promotional strategy opportunities for Cereal Partners.
• Brand Champion role. Provide marketing with shopper insight into their brands to assist in their annual planning, improve understanding and drive retailer specific activation ideas.

What will make you successful
The successful candidate will bring a wealth of experience in Category and Shopper Insights within FMCG and ideally will have worked across different retailer multiple accounts and possibly different channels. You will have excellent analytical skills and the ability to interpret data and translate this into insights and actionable recommendations. You will also have:

• Customer facing experience and solid relationship management skills
• Experience of influencing by presenting with expertise on the category
• An aptitude for IT skills and previous experience in space planning systems would be advantageous
• Working knowledge of Powerpoint, Excel, Kantar, EPOS - Circana/Nielsen and retailer databases such as Dunnhumby & Nectar

What you need to know
What can we offer in return? Great benefits you'd expect from a business the size of Nestlé - in the shape of a competitive salary and benefits package, bonus scheme, flexible working scheme, 25 days holiday plus bank holidays plus flex leave, pension scheme and a real focus on personal development and growth.

We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don't delay in submitting your application.

At Nestlé, our values are rooted in respect. When we embrace diversity and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business. People of all gender identities, ethnically diverse individuals, people with disabilities, and members of the LGBT+ community are strongly encouraged to apply. If there is anything we can do to accommodate you to participate fully in the application process, please let us know. We take pride in championing inclusion and diversity, our people make up a number of Colleague Networks who represent different experiences and communities who hold us accountable in creating a sense of belonging for all, and our values create the conditions for us to respect the unique contribution you bring. Find out more about our Colleague Networks here: Diversity, equity and inclusion Nestlé (nestle.co.uk)

We are committed to equal opportunity for all and we may collect relevant data for monitoring purposes during our candidate registration process.Be yourself, everyone else is taken!

Position Snapshot

Senior Category Insights Manager

Location: Welwyn Garden City - Hybrid working


Salary £50k - £60k dependent upon experience + car allowance + potential bonus + fantastic benefits package

Championing diversity and inclusion is so important to us; when we embrace different perspectives and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business.

At Nestlé, we are proud to support and provide equality of opportunity that supports employees to effectively blend their work life and commitments through hybrid and flexible working arrangements, so speak to us to understand what this could look like for you.

Position Summary

We have an exciting opportunity for a talented Senior Category Insights Manager to join our CDT "Commercial Development team" in the UKI market to champion category and shopper insights within Cereal Partners and one of our leading retail multiple accounts, driving what's best for the category and ultimately delivering growth for both. You will provide whole category analysis, recommendations and strategic advice based on solid category and shopper insight internally and externally. We want to be "Trusted for putting the Shopper first".

A little bit about us

We are Cereal Partners and together we make breakfast better. This belief is the foundation upon which Cereal Partners Worldwide (CPW) is built. As a unique joint venture between General Mills and Nestlé, we are a leading global breakfast cereal company in our own right - with a very special culture. Partnership is the secret ingredient in our business, and that means we have created a culture of togetherness that helps us do things better.

Better Food, Better Lives, Better Planet and a Better CPW are promises that we try to live and work by, and that all adds up to a better breakfast. To us, that means providing consumerswith tasty and nutritious breakfast cereals that make them feel good for the day ahead; workingwith customersto get the best cereal products and brands on the shelf; and supporting one another, as colleagues, to be the best we can be. That's how we're able bring to market some of the best-loved breakfast cereals in the world, including SHREDDIES, SHREDDED WHEAT, NESQUIK and CHEERIOS

We aim to make breakfast betterto helppeople start their day in the best possible way. And we do itby working to shared values that we look for in each other: Collaboration, Commitment, Courage and Capability.

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