Senior Brand Commercialisation Manager

Overview

Job Title: Senior Brand Commercialisation Manager

Req ID:

This is a senior strategic role within Disney Consumer Products, Games and Publishing, focused on shaping how Disney's brands and franchises are commercialised across EMEA. The role involves turning global brand strategies into clear regional plans that drive audience engagement, brand equity and long-term commercial growth. The position is based in London (Hammersmith) with an expectation to work onsite four days per week.

What You Will Do

• Lead the development and execution of EMEA brand commercialisation strategies for assigned Disney brands and franchises, translating global strategies into clear regional plans that support consumer positioning, audience targeting and commercial growth.
• Utilise consumer insights, brand health metrics, marketplace and competitor learnings, category performance, retail data and financial analysis to identify growth opportunities across categories, partners, products, markets, channels and audiences.
• Partner with category, creative, product development, marketing, retail, finance and Global Product Creation teams to align priorities, shape initiatives and ensure brand strategies are delivered consistently across EMEA.
• Collaborate with the Global Brand Commercialisation team to contribute to global brand strategy development and ensure regional execution reflects EMEA market needs, business priorities and franchise opportunities.
• Manage cross line of business relationships across The Walt Disney Company to unlock opportunities that support brand success, including marketing activity, content exposure, audience engagement and non commercial partnerships that build brand equity.
• Ensure licensing, publishing, games and direct-to-consumer retail are integrated into brand plans, with clear channel strategies that optimise commercial return, retail presence, product listings and promotional opportunities.
• Own the tracking and reporting of brand KPIs, financial performance, quarterly forecasts and brand initiative benchmarks, using insights to recommend course corrections and inform decision making across category, marketing, retail, finance and global teams.
• Represent assigned brands and franchises across DCP EMEA, sharing relevant franchise information, tools and materials to support sell in, partner meetings, local market implementation and regional mobilisation.
• Ensure teams have the rights, style guides, branding assets, marketing tools and content information needed to deliver brand plans effectively and consistently across the region.

Required Qualifications & Skills

• Degree level education in a related field, or equivalent professional experience.
• Proven experience in brand management, commercial licensing, consumer products, retail, physical or digital marketing, ideally within a large international or matrix organisation.
• Strong commercial judgement, consumer understanding and financial acumen, with the ability to identify the levers that drive revenue, brand performance and P&L delivery.
• Experience building effective relationships with senior stakeholders, influencing through a matrix structure and leading cross functional collaboration to deliver shared goals.
• Confident communicator and presenter, able to translate strategy, insights and commercial priorities into compelling messages for internal and external audiences.
• Strong understanding of EMEA markets and multiple consumer product categories, with the ability to balance regional consistency with local market needs.
• Comfortable using insight, data, visual sales tools and clear strategic storytelling to drive focus, decision making and partner engagement.
• Collaborative, resilient and agile, with the ability to work through ambiguity, adapt to changing business priorities and support a positive, inclusive team culture.

The Perks

• 25 days annual leave
• Private medical insurance & dental care
• Discounts on designated Disney products, resort F&B and ticketing
• Excellent parental and guardian leave
• Employee Resource Groups - Disney Mosaic, Disney PRIDE, ENABLED, and TRUST

Equal Opportunity The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We will ensure that individuals with disabilities are provided with reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Job Details

Posting Segment: EMEA - Brand Commercialisation

Posting Primary Business: Regional (EMEA - Brand Commercialisation)

Primary Job Posting Category: Brand & Franchise Marketing

Employment Type: Full time

Location: London, United Kingdom