Senior Brand & Marketing Communications Manager

Senior Brand & Marketing Communications Manager

Hours of Work: 37.5 hours

Location: Hemel Hempstead, Hertfordshire

Hours of Work: Full time and Part time hours available

Transport Provided: No

Accommodation: No

Closing Date: 30 April 2026

Job Type - Full-time, Permanent

Location - Central Support, Hemel Hempstead with some travel to parks

What we need, in a nutshell:

This is an exciting new role where you'll lead the creation and delivery of integrated brand and seasonal campaigns that build fame, distinctiveness and long-term brand value for Away Resorts. Sitting at the heart of the brand, you'll set creative direction, shape strategy and ensure flawless execution across all channels-keeping work insight-led, on-brand and commercially focused. This role ideally suits someone who combines big-picture thinking, creative instinct and sharp delivery, with the ability to bring people with them and make ideas land at pace.

Who are we?

We are a dynamic and growing company, shaking up the Great British holiday. With 27 amazing UK resorts, we pull out all the stops and add the bells and whistles to give our guests the holiday of a lifetime.

What you'll be doing:

If you can match the skills, experience and qualities listed below, we'd love to hear from you:

• Lead the overall development of the Brand Strategy and activation of the Master Brand across all touchpoints. Build out the Park format framework, the associated customer offer and champion a consistent customer experience for each unique format
• Own the annual brand and campaign calendar, aligning seasonal, brand and tactical activity across holidays and holiday home sales
• Lead end-to-end campaign delivery-from insight, briefing and creative development through to execution, optimisation and evaluation
• Use consumer insight, market trends and performance data to shape campaign strategy and identify opportunities for brand growth
• Develop big, distinctive campaign ideas rooted in the Away Resorts brand platform and customer insight
• Act as brand guardian, ensuring consistency in tone of voice, creative quality and storytelling across all channels and audiences
• Ensure seamless integration of campaigns across paid, owned and earned channels, working closely with performance marketing, CRM, digital and PR teams
• Own media and PR strategy in partnership with agencies, ensuring effective planning, optimisation and commercial impact
• Create clear, inspiring briefs that define emotional direction, objectives, timelines, budgets and success measures
• Lead campaign performance tracking, insight generation and reporting, using learnings to optimise future activity
• Support evolution of the brand strategy, translating insight and performance into actionable recommendations and innovation opportunities
• Manage creative development with internal teams and agencies, ensuring high-quality, distinctive output delivered at pace
• Develop and manage strategic brand partnerships from sourcing and negotiation through to activation and performance measurement
• Deliver partnership-led campaigns that extend reach, strengthen relevance and drive commercial value
• Act as the primary contact for key partners, ensuring strong relationships and mutual value delivery
• Oversee crisis communications in collaboration with PR agency, protecting brand trust and reputation when needed
• Manage marketing budgets with strong commercial discipline, ensuring effective ROI and alignment with trading goals
• Partner with finance and commercial teams to balance brand building with short-term performance needs
• Line manage and develop the in-house creative and marketing team, setting clear direction, priorities and expectations

Skills, experience and qualities you'll need:

• 5+ years' senior marketing experience in brand, integrated campaigns or creative leadership
• Proven track record of delivering end-to-end campaigns and managing creative agencies
• Strong experience across paid, owned and earned channels (media, social, PR, CRM, digital)
• Confident managing budgets, forecasting and driving commercial accountability
• Experience with brand tracking tools and campaign performance measurement
• Strong background in brand strategy, positioning and integrated campaign delivery
• Experience building and delivering brand partnerships from concept to activation
• Commercially sharp, with ability to interpret data and optimise for ROI and growth
• Confident operating at senior stakeholder level across marketing, finance and operations
• Experienced people leader, with a track record of developing high-performing teams
• Strong creative judgement and confidence to shape and challenge great work
• The ability to turn strategy into clear, energising direction
• A joined up mindset-thinking end to end, not channel by channel
• Balance between brand building and commercial delivery
• Strong organisation, pace and decisiveness
• Natural collaboration and the ability to align multiple stakeholders quickly
• A belief that great creative and strong commercial results go hand in hand

It's the icing on the cake, but not essential if you have experience in the leisure and hospitality sector.

It's about your values too. We have a can do, people centred ethos at Away Resorts, and we look for certain qualities in our team members. Have a read about it and see if you fit the bill.

What we can offer you:

This is a chance to use and stretch your skills set and build your career in one of the fastest growing and most exciting holiday companies in the UK. Additional benefits include:

• Bonus Scheme
• Enhanced Family Benefit
• Life Insurance
• Discounts on Away Resorts Holidays
• On Park Discounts
• Awards and Recognition

We embrace diversity, inclusion, and equal opportunities. From our investors to our teams, we love that everyone comes from different backgrounds, allowing us to grow and inspire each other. We'll never accept any form of discrimination, and we'll forever strive not just for our product to be unique but our people too. In short, we want you to bring your whole self to work!