Search Engine Optimisation Officer

Who we are:

Muslim Aid is a UK faith-based international development organisation that provides support to communities around the world affected by disasters, conflict, or endemic poverty without regard to their social, religious, or ethnic background.

Established in 1985, Muslim Aid has facilitated the engagement of the British Muslim and non-Muslim community in support of its work in a variety of ways. Over the years, its humanitarian work has included responses to major crises around the world including, famine in East Africa, earthquakes and flooding in Pakistan and Bangladesh as well as conflicts in Syria and Yemen.

We place strong emphasis on long-term development projects that build the capacity of local people to help themselves. In addition to the 5 country offices worldwide we also work with multiple partner offices focusing on sustainable Development Programmes and providing humanitarian relief during times of crisis.

Summary of the role:

The Search Engine Optimisation (SEO) Office role will be responsible for driving organic growth, improving online visibility, and nd optimising the performance of Muslim Aid website and other digital platforms and other digital platforms. You will develop and implement SEO strategies that ensure our appeals, campaigns, and content are easily discoverable by our supporters and new audiences. You will play a key role in enhancing donor engagement and maximising conversions through search.

About the Role:

1. Develop and implement on-page and off-page SEO approaches to increase website visibility and traffic.
2. Carry out keyword research and competitor analysis to identify content opportunities.
3. Optimise website content, landing pages, and campaign pages for search engine performance.
4. Monitor, analyse and report on SEO performance using tools such as Google Analytics, Google Search Console and SEMrush.
5. Advise content teams on SEO best practices for blogs, appeals and campaign content.
6. Conduct regular website audits to identify and resolve technical SEO issues.

About You:

You must currently hold the right to work in the UK. Muslim Aid is not offering sponsorship for this role

To be successful in this role, you will need:

1. Educated to degree level in relevant subject or equivalent experience.
2. Proven experience in SEO, with a track record of improving website visibility and rankings.
3. Strong knowledge of search engine algorithms, keyword research, and link-building strategies.
4. Experience using SEO tools (e.g., SEMrush, Ahrefs, Moz, Screaming Frog).
5. -Excellent communication and interpersonal skills with the ability to liaise with a variety of stakeholders and employees at all levels.
6. Strong organisational skills and the ability to manage multiple campaigns simultaneously.

Why you should apply:

Join Muslim Aid as a Search Engine Optimisation (SEO) Officer and play a key role in amplifying our digital impact. You ll drive organic growth, boost online visibility, and ensure our appeals and campaigns reach the audiences who care most. Through smart, data-driven SEO strategies, you ll maximise donor engagement, strengthen supporter connections, and increase conversions across our platforms. If you re passionate about using digital innovation to make a global difference, apply now and help us grow our reach to transform more lives.

Benefits you will enjoy working for us:

• 25 days annual leave + 4 Privilege days
• Hybrid working
• Paid time off for medical appointments
• 2 hours lunch break on Fridays
• Time off in Lieu (TOIL)
• Pension Scheme

How to apply:

To apply please submit your cover letter (no more than 1 page) and CV.

Applications will be accepted until the closing date. However, please note that Muslim Aid may conduct interviews and progress with the selection process on a rolling basis, with the aim of appointing a suitable candidate as soon as possible.