Sales Trainer

JLA has been providing critical assets and services to a range of businesses and sectors including Care Homes, Hospitals, Schools, and Hotels for over 50 years. These assets and services are crucial in supporting customers with their Laundry, Catering, Heating, Fire Safety, Infection Control, and Air Conditioning.

When you join the JLA family, you'll also gain access to an extensive benefits package.

We care about our people and take your well-being seriously, which is why we offer a range of supportive tools for health and wellbeing, financial guidance, and legal advice. Our Employee Assistance Programme, 24/7 Wellness and Lifestyle App plus a dedicated team of Mental Health First Aiders are there to support you through life's challenges.We also offer up to 8 counselling sessions, which can be in-person or remote, providing you with the support and flexibility to suit your own personal needs.

You can reach any fitness goals with our free onsite gym at head office along with a range of other gym membership discounts available.

To offer financial support, we not only provide life assurance coverage, company sick pay, and a company pension scheme, we offer a range of added benefits such as free office parking, eye care vouchers, a cycle-to-work scheme, and exclusive discounts through our staff benefits hub.

We really pride ourselves in offering a healthy work-life balance and believe it is important to have time away to recharge which is why we provide 25 days of annual leave plus bank holidays, flexible working options, and enhanced family leave policies.

We are a company that appreciates you and invests in your success and even have a Colleague Recognition Scheme to celebrate your achievements. We're dedicated to your growth, offering support in career development and training. We value your referrals, and through our Refer a Friend scheme, you can earn up to £1,000 in bonus rewards!

The company offers a unique, all-inclusive package called Total Care, this rental model allows customers to make a single monthly payment, to receive brand new equipment, and have maintenance costs taken care of.

Role overview

This is a highly autonomous role where creativity, initiative, and productivity are essential. The Sales Trainer is expected to take full ownership and accountability for the design, scheduling, and delivery of learning that drives measurable performance improvement. Effective diary management is critical, balancing long-term programme planning with the flexibility to respond to short-term business needs. The role demands tenacity, resilience, and a deep personal commitment to developing salespeople at all levels. Success requires someone who thrives on solving problems, managing their time with discipline, and constantly refining their approach to maximise impact. You'll need to be self-directed, commercially minded, and passionate about helping others succeed-acting not just as a trainer, but as a performance partner to the sales team.

Key tasks

• Deliver structured training programmes including onboarding, product training, sales methodology (e.g. SPIN, Challenger), and systems/process training.
• Create engaging learning content and supporting materials tailored to different sales roles and channels.
• Facilitate classroom, virtual, and on-the-job learning sessions.
• Conduct regular needs analysis to identify skills gaps and training opportunities.
• Partner with sales leaders to evaluate training effectiveness and impact on performance.
• Provide 1:1 coaching and feedback to sales team members as needed.
• Maintain accurate records of attendance, progress, and feedback for all training interventions.
• Stay current with industry best practices, sales trends, and learning technologies.
• Contribute to the continuous improvement of the sales training curriculum and learning experience.
• Designing and delivering sales training programmes for new and existing salespeople.
• Supporting the onboarding and induction of new sales hires.
• Coaching sales teams and individuals to improve capability and performance.
• Collaborating with stakeholders to identify training needs and performance gaps.
• Supporting the embedding of sales methodologies, tools, and frameworks.

Criteria

Essential (attributes required for candidate to be considered)

Desirable (attributes can be trained or developed)

Knowledge and Skills (what you know and what you can do)

• Deep understanding of sales techniques, methodologies, and customer buying behaviour.
• Strong facilitation and presentation skills, both in-person and virtual.
• Ability to translate business requirements into effective learning interventions.
• Excellent interpersonal and coaching skills, with the ability to influence and engage.
• Proficient in using digital learning tools, CRM/sales platforms, and Microsoft Office suite.
• Strong planning, organisation, and project management skills.
• Accredited in or formally trained on sales methodologies such as SPIN Selling, Challenger, or Miller Heiman.
• Knowledge of adult learning principles and instructional design frameworks.
• Familiarity with learning management systems (LMS) and e-learning content creation tools.
• Understanding of behavioural change and performance coaching models.

Experience (what you have done)

• Proven experience as a Sales Trainer, Sales Coach, or in a similar sales enablement or L&D role.
• Demonstrated success in designing and delivering training that improves sales outcomes.
• Experience working with both outbound and inbound sales teams (e.g. contact centre and field sales).
• Track record of working collaboratively with commercial teams and senior stakeholders.
• Experience in a B2B and/or B2C sales environment.
• Background in a high-growth or fast-paced commercial business.
• Experience in analysing training data and reporting on performance metrics.
• Experience working across different geographies or multicultural sales teams.