Sales manager

We are an innovation-driven medical technology company focused on developing clinically differentiated solutions that improve patient outcomes and enhance healthcare workflows. Through a commitment to continuous improvement, collaboration, and innovation, we provide a broad portfolio of products, services, and technologies that support active lifestyles and recovery across orthopaedics and related healthcare sectors.

Role Overview

The Territory Sales Manager is a high-impact commercial role responsible for driving profitable growth across a portfolio of bracing, support, and rehabilitation products within an assigned territory. This field-based position focuses on securing new business, expanding strategic customer relationships, and increasing market share within existing accounts through a combination of clinical expertise, commercial acumen, and account development.

Working across both public and private healthcare sectors, the successful candidate will act as a trusted advisor to customers while building a strong pipeline, converting opportunities, and delivering consistent territory performance.

Key Responsibilities

• Drive sales growth across the orthopaedic continuum of care, with particular focus on mobility, performance, injury management, and post-operative rehabilitation solutions.
• Build, maintain, and develop strong relationships with key influencers and decision-makers to retain existing business and identify new opportunities.
• Engage confidently with a broad clinical and commercial audience, including consultants, physiotherapists, orthotists, nurses, educators, administrators, and procurement stakeholders.
• Develop and execute a territory business plan with clear objectives, account priorities, and a validated sales pipeline.
• Increase penetration within existing accounts while actively converting competitor business and acquiring new customers.
• Promote a market-leading portfolio of bracing, support, rehabilitation, and recovery products.
• Collaborate with customers to improve clinical pathways, operational processes, and patient outcomes while delivering measurable value.
• Establish yourself as a trusted clinical and commercial partner through strong product knowledge, healthcare market insight, and awareness of competitor activity.
• Spend the majority of time in the field supporting customers and developing new business opportunities.
• Work flexibly to meet customer needs, including attendance at educational events and occasional out-of-hours activities.

Qualifications & Experience

• Bachelor's degree or equivalent professional experience.
• Minimum of 2 years' sales experience, ideally within medical devices, healthcare, life sciences, or a related commercial environment.
• Demonstrated experience in territory management, business planning, and account development.
• Experience using CRM systems, sales analytics, and market data to manage priorities and performance.
• Full UK driving licence with a clean driving record.

Skills & Behaviours

• Strong interpersonal, networking, and relationship-building skills.
• Excellent written and verbal communication skills, with the ability to present effectively to diverse audiences and senior stakeholders.
• Strong organisational and time-management abilities with the capacity to work independently.
• Ability to prioritise effectively and maintain accurate customer and sales records.
• High levels of professionalism, integrity, and customer focus.
• Results-oriented mindset with strong commercial awareness.

Robert Walters Operations Limited is an employment business and employment agency and welcomes applications from all candidates