Sales Manager - Nursing Homes - Leeds

Sales Manager / Business Development Manager

Healthcare / Elderly Care / Nursing Homes / Care Homes

North Region (Field Based) - Manchester, Leeds, Birmingham, Newcastle, Liverpool, York, Sheffield etc.

Salary: £65k-£68k + Excellent Benefits

Are you an experienced Sales Manager / Business Development Manager with a strong background in healthcare, elderly care, nursing homes, or care homes? Do you have a proven track record of driving occupancy, fee growth, and revenue success across large multi-site providers? If so, this exciting role could be the perfect next step for your career.

About the Role

We are seeking a highly motivated Sales Manager / Business Development Manager to lead sales performance across circa 50 care homes in the North of England. This is a field-based Sales Manager / Business Development Manager role, overseeing a large regional portfolio and ensuring consistent sales growth.

As a Sales Manager / Business Development Manager, you will:

• Develop and deliver annual and quarterly sales strategies across multiple nursing and residential care homes.
• Provide hands-on support for new openings and underperforming locations.
• Mentor and coach Customer Relations Managers and Home Managers to boost enquiry generation and conversion.
• Analyse sales activity and deliver clear insights with actionable plans.
• Drive CRM adoption to strengthen conversion rates and improve enquiry tracking.
• Ensure brand consistency and compliance with elderly care sales processes.

About You

To excel as a Sales Manager / Business Development Manager, you will need:

• Demonstrable success in sales growth within the healthcare, elderly care, or nursing home sector.
• In-depth knowledge of CQC requirements and customer decision-making journeys.
• Commercial acumen with both strategic and hands-on sales expertise.
• Strong leadership skills with the ability to train, coach, and hold teams accountable.
• Excellent communication and influencing skills at all levels.
• Experience with CRM platforms (desirable: experience in new build care homes or sales training delivery).

What We Offer

• Competitive salary and benefits package
• Excellent pension scheme
• 30+ days annual leave including bank holidays
• Professional development and training opportunities
• The chance to make a real impact as a Sales Manager / Business Development Manager across a portfolio of care homes

Apply Today

If you are a results-driven Sales Manager / Business Development Manager with experience in healthcare, elderly care, or nursing homes, this is your chance to take on a high-impact, rewarding role. Apply now and shape sales success across the North of England.